4 Things To Know Before Buying PPC

By | April 13, 2021


Have you been thinking about buying pay-per-click advertising for your business?

We get asked a lot of questions about PPC. The most common are about general strategy, different ad types, and how to navigate the often confusing Google Ads interface.

In basic terms, PPC is when an advertiser like yourself pays for an advertisement each time it’s clicked. 

The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. The result is that potential customers see your business first!

While very effective if done right, there’s no question PPC can get complicated quickly. Especially if it’s your first time. 

As more businesses than ever are setting up these ads to compete in the digital marketplace, we wanted to share four important things you need to know before buying PPC. These tips will save you money and time in the long run.

Will PPC Work For My Business?

If people are searching online for your products or services, PPC literally puts you up there at the moment they’re searching for you.

Think about yourself for a moment. What’s the first thing you do when you want to buy a new running shoe or hire a plumber to fix your leaky sink? 

You search Google for the “best running shoes” or “affordable plumbers.” Next, you’ll read through the search results to find products or services that are top-rated, affordable, and have a bunch of positive reviews.

This is how buyers behave today. It doesn’t matter if your business is local, national, or global, e-commerce or service-based, PPC can help you appear in searches first. 

The answer to the question is yes! PPC can work for your business.

If My SEO Is Doing Well, Should I Invest in PPC?

Smart business owners understand the importance of search engine optimization or SEO. They research their customers and incorporate keywords throughout their website to enhance Google’s ranking.

These same owners work with agencies like The HOTH to generate high quality content and set up backlinks from reputable sites. All of these tactics boost their organic SEO, but sometimes it’s not enough.

Around 60% of web traffic bounces off your website and never returns. For whatever reason, they visited a few pages, clicked a few buttons, or read part of a blog before vanishing into thin air. 

But, here’s a silver lining.

PPC advertising can be used to remarket your products or services to these online visitors. If someone visits your roofing website for a few minutes and never returns, PPC ads for your service will be delivered to them through Google. 

Chances are they visited multiple roofing companies online to get quotes or read about specialties. While they’re mulling over the final hiring decision, your remarketing campaign will continue engaging with them. 

This increases the probability of you being hired for the job!

What Budget Works Best For PPC?

Even before COVID-19, one of the first questions businesses asked us was about budgets. After all, most businesses don’t have unlimited dollars to spend on ads. They want to know how much of an ad spend will help move the needle.

If done right, your PPC return on investment or ROI will be well worth everything you spent. That’s also a reason to hire experienced professionals to do it for you. Our FREE PPC ROI Calculator can help you determine the correct return on investment. 

Our PPC Management Services include a dedicated campaign manager who utilizes advanced campaign strategies to help you beat the competition. 

We keep you informed of progress every step of the way. You’ll receive weekly reports from us on expenditures, the average cost-per-click, your site’s click-through rate, a full list of leads, and more!

Our services are also customized according to your industry. Check out some of the SEO and PPC solutions we’ve provided to law firms, contractors, dentists, gyms, and more!

Generally, we recommend that businesses set a budget of at least $1,000 per month in ad spend to get enough traffic to start seeing results. Now if you’re a lawyer or a business with a lot of competition, we suggest increasing this budget to $5,000 to $10,000 per month.

Law firm PPC, for example, has a higher CPC than other businesses. A new client more than offsets the initial advertising investment, but having a bigger budget will ensure you get those new leads.

And we can do all of the hard work for you!

Why Should You Outsource PPC?

Setting up a PPC advertising campaign seems simple. You log into Google Ads and can have an ad running within 5 to 10 minutes. Why pay someone else to do it for you?

The problem is it’s easy to burn through thousands of dollars of cash through Google. PPC campaigns are a lot of trial and error, and without the right experience you may end up losing a lot of money. 

It all appears straightforward but there are several landmines you need to clear in order to make a successful Google campaign.

The HOTH’s campaign managers are all Google certified. They have gone through rigorous training to learn the ins and outs of Google Ads, and we have experience managing millions of dollars of ad spend.

We’ve become so effective at managing PPC for businesses that Google recognized us as a Google Certified Partner

In the end, you can do it yourself. But, why do that when you can focus on what you do best, which is actually running your business? Our experts can help grow your business using Google Ads.

Let Us Take Care of Your PPC!

As you can see, there is a lot of strategy and expertise that goes into PPC. Hopefully, you can apply some of what we discussed above into your business plan. 

But, if you’re tired of experimenting with it or you’re ready to get started for the first time, you should check out The HOTH’s PPC Management Services. We offer ads for retargeting, lead generation, call-only, and more.

With optimized PPC ads you’ll see a boost in web traffic, more customer inquiries, and most importantly, higher sales revenues. 

Reach out to us and schedule a call with one of our PPC consultants and get started.

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