SEO Training

Double The Value Of Your Links

By | November 11, 2016


Today I want to show you how you can DOUBLE the value of your links!

That means you can get more power, and more rankings out of every link you build!

Let’s get into it:

How To Increase The Value Of Your Links

One of our most popular products is HOTH Guest Post, for good reason. The links are all in-content contextual links on real sites. Basically, high quality city.

99% of the time guest post links are in the form of a blog post.

The post usually starts off on the homepage, but then will roll to a subsequent / archive page as more posts are added.

While the link is still good, the domain authority is good, the probability that the page authority (PA / the power of that page specifically) is really killer is unlikely.

So how do you fix this?

There are a few ways, but one of the easiest ways is to just build backlinks directly to that post (building backlinks to your backlinks).

That will increase the page authority drastically over time, and will boost the power of the link you have on that page!

Here’s An Example Of Link “Boosting”

This is a website we posted on for a guest post.

The domain authority is 47+, but most of the posts drop off the homepage after a while and they end up with a page authority of 5-20.

Here’s a normal post on the site that did NOT receive any boosting.

Regular post on the site, PA16

Regular post on the site, PA16


You can see that this post over time ended up being a PA16. Not bad, but we can do better.

And here’s another post on the SAME STIE that got a Boost (we built backlinks to it):




KABOOM. HUGE PA increase.

Which do you think will bring more ranking power?

Boosting your links shows a significant effect in the power of the link and rankings.

We did this with what we call HOTH Boost and it brings huge benefits to every guest post you order.

Any questions? Let us know in the comments!


Clayton Johnson is the CMO of The HOTH SEO company. He has over 8+ years experience in the SEO industry and has spoken at events like SEJ Summit. The HOTH has been featured in Inc 5000, Forbes, SMX, Pubcon, Content Marketing World, Affiliate Summit, Brighton and more.

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