I’m going to show you how you can take an SEO-first approach that will help you prioritize topics for content – even topics you never thought of!
Here’s how to find every single keyword indoor industry, and it’s actually quite simple…
Let’s say you want to rank for every single keyword in your industry. How would you find all the keywords?
The magic sauce is called a content gap analysis.
Here’s how it works:
- First, you want to go and identify all your top search competitors. You do this by making a list of all the top sites in your industry that have the best content.
- Next, you’ll want to find out all the keywords that they rank for.
- Then, you’ll want to exclude any of the terms that you rank for already (you already have a page for these).
Now I have a list of every single keyword that all my top competitors are ranking for that I’m not…yet.
What do you do with this list?
This just became your website’s newest list of topics!
Now, you go through the list and create articles on all these keywords!
When we run a content gap analysis for a client on our managed SEO program, if the vertical is big enough, we’ll usually come up with OVER 1000+ topics that we can write on.
This is an insanely powerful process to run and I think you’ll be surprised at what comes out!
Want us to do this for you?
Check out our Managed SEO Service, HOTH X, where it is part of the red carpet treatment!
Clayton Johnson is the CMO of The HOTH SEO company. He has over 8+ years experience in the SEO industry and has spoken at events like SEJ Summit. The HOTH has been featured in Inc 5000, Forbes, SMX, Pubcon, Content Marketing World, Affiliate Summit, Brighton and more.