Posted by Clayton Johnson | October 7, 2018
When we started The HOTH in 2010, we only had 1 product that was called “The HOTH”. Now we have 15 products so to help reduce confusion, we’re changing the name!
From today going forward, we’re changing the name of “The HOTH Link Building” product to “HOTH Foundations” to help differentiate it and reduce confusion.
We feel the new name more accurately reflects the product. HOTH Foundations is a great way to build foundational links to your site and diversify your backlink portfolio – all at a great price.
Here are the new name changes:
|Old Name||New Name|
|HOTH Mini||HOTH Foundations Small|
|HOTH Mini Plus+||HOTH Foundations Small Premium|
|HOTH Results||HOTH Foundations Medium|
|HOTH Results Plus+||HOTH Foundations Medium Premium|
|HOTH Platinum||HOTH Foundations Large|
|HOTH Platinum Plus+||HOTH Foundations Large Premium|
Nothing of the actual product has changed at this time, just new names!
We also just released new reporting!
We’re working to standardize all reports and make them much nicer. Here are the changes for the new reports:
- New look & feel
- New easy share URL – No need to download anything
- We removed reporting for any tier 2+ links to reduce confusion
- New “Strategy” section to explain the value / process
Here’s a video of what it looks like:
Let us know if you have any questions!
Clayton Johnson is the CMO of The HOTH SEO company. He has over 8+ years experience in the SEO industry and has spoken at events like SEJ Summit. The HOTH has been featured in Inc 5000, Forbes, SMX, Pubcon, Content Marketing World, Affiliate Summit, Brighton and more.