Every marketer has run this math at some point. You need a blog. You have a budget. You have three options on the table: write the posts yourself, prompt ChatGPT to write them, or outsource the whole thing. And the calculus has gotten weirder. Five years ago, this comparison was just “in-house vs. agency.” Now … Continue reading HOTH Blogger vs. DIY: Should You Write Your Blog Yourself, Use AI, or Outsource It?