Posted by Clayton Johnson | February 11, 2016
When you become a SEO guru and manage to drive a lot of traffic to your website, it does not automatically make your online business successful. What brings you success is high conversion rate.
The conversion rate is the percentage of website visitors who take a desired action. For online stores the desired action is a purchase.
For those companies that use websites for lead generation purposes, a desired action can be an incoming phone call or email.
No matter how many words have been written about improving conversion rate and sales, no matter how well your website has been already optimized, there is never enough.
“We must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that.” (Lewis Carroll)
Website conversion requires constant attention and improvement.
Many website owners still underestimate the power of live chat tools for their sales and conversion.
Why Using Live Chat Will Boost Your Conversion Rates
1. Timely assistance helps to close a sale and reduces the number of abandoned carts.
2. The possibility to talk to a company representative in the real time, works for the website credibility and trustworthiness.
3. Live chat as the main communication channel satisfies needs of younger customers.
HelpOnClick LLC offers the live chat tool that allows to get even more. HelpOnClick live chat is a complex solution for small and medium business. It includes live chat, virtual assistant, social integration, chat for Facebook, offline messages and much more.
Proactive invitations help to engage visitors to chat and resolve their doubts before they leave your website without a purchase.
Real-time monitor and information about the visitor allows to see what the visitor is looking for and understand visitor’s needs without long questioning.
Integration with social networks provides a short cut to company’s social activities and fan club, that may encourage hesitating visitors to make a purchase.
Live chat on a website provides an instant effect. Website owners can start chatting with their website visitors just a few minutes later after registration, when the setup is process is done. It is easy even for non-techie people.
Companies that use the HelpOnClick live chat on their websites report up to 40% increase in conversion rates. This alone should be a good reason to get a live chat tool for your website.
Clayton Johnson is the CMO of The HOTH SEO company. He has over 8+ years experience in the SEO industry and has spoken at events like SEJ Summit. The HOTH has been featured in Inc 5000, Forbes, SMX, Pubcon, Content Marketing World, Affiliate Summit, Brighton and more.