Last month had quite a few changes and updates in the world of SEO. The items covered in this roundup post will get you up to speed on any major SEO news that you missed.
Let’s get into it:
How Much of Google’s Search Traffic is Left for Anyone But Themselves?
A recent study from Jumpshot discovered that a large percentage of search traffic is being absorbed by Google themselves.
Featured snippets now allow users to get answers without clicking anything. Plus factor in paid ads and sites owned by Google, the amount of search traffic left for everyone else is getting increasingly smaller.
Here’s a break down of it:
Google June 2019 Core Update Finished Rolling Out On June 8
There was a lot of coverage about the June Core Update that happened in early June but did you know there was another update that happened simultaneously?
The Google Core Update started on June 3 and took 5 days to fully roll out and the Google diversity update started on June 4 and took 3 days to fully roll out.
If you’d like to learn more about the June Core Update, check out our in-depth article where we discuss what happened, what changed, and our advice for keeping your traffic high!
How to Mine the SERPs for SEO, Content & Customer Insights
Mining the SERPs for great content is one of the most underutilized resources in SEO.
This article by Search Engine Journal shows a couple techniques you can use to find content that best relates to your customers.
An approach like this can help you better understand the needs and desires of potential customers, and it can help you understand the vocabulary likely to resonate with them and related topics they want to engage with.
Google Is Reportedly Adding Timestamps To YouTube Videos In Search Results
We’ve all seen more and more videos starting to appear in the search engine results. In mid-June there were reports that Google was testing YouTube timestamps in the SERPs.
This means searchers could be taken to key moments within the video that answers their query without having to sit through irrelevant content. If Google decides to roll this out completely, it will be vital you have timestamps and descriptions on your videos.
Don’t know how to add a timestamp? Here’s a quick tutorial video showing you how:
Lots of things are happening within the SEO industry recently. Make sure to subscribe below to keep up to date on future SEO updates!
Clayton Johnson is the CMO of The HOTH SEO company. He has over 8+ years experience in the SEO industry and has spoken at events like SEJ Summit. The HOTH has been featured in Inc 5000, Forbes, SMX, Pubcon, Content Marketing World, Affiliate Summit, Brighton and more.