SMX East 2016: 80+ Expert SEO Slide Decks

SMX East 2016

Hey!

We just got back from SMX East 2016 and it was a blast rocking The HOTH booth and meeting everyone.

If you couldn’t attend, we still wanted to bring SMX to you – Here are 80+ slide decks from the expert SEO presentations last week.

Cheers!

The Attribution Challenge By Adam Proehl

 

You Might Be An Enterprise SEO If… By Scott Nickels

 

The Most Important 2016 E-commerce KPI Benchmarks By Alan Coleman and Brendan Almack

 

The Need for Visual Communication By Amy Balliet

 

Breaking Through: Why Some Companies Succeed In Achieving Consistent Conversion Uplifts By Ayat Shukairy

 

20 Link Building Stories That Will Save Your Site By Sha Menz

 

Art Meets Insight: Eye Catching Visualization For Better Analytics By Paul Shapiro

 

The Psychology of Successful Images By Rob Lenderman

 

How to Manage Your Advertising Images and Keep Your Sanity! By John Lee

 

Images In Paid Search: Experiments In Image Extensions By Joshua Graham

 

Enterprise SEO By John Shehata

 

Conquering Google Display Network and Gmail Ad Targeting: Forget Context, Think Audience, Layer & Win GDN By Susan Waldes

 

Using Search Marketing To Amplify TV Buys By Kerry Curran and Itir Aloba-Curi

 

How to Design Websites for People Who Use Search Engines By Shari Thurow

 

The Secret Codes of AdWords Scripts By Steven Hammer

 

Step Into The Future: Automate Your PPC With AdWords Scripts – Marcela De Vivo

 

What To Do When Google Can’t Understand Your JavaScript By Jody O’Donnell

 

Your Conversion Optimization Idea Engine By Chris Goward

 

How to Make Your Display Channel Work By Grace Kaye

 

Conquering Google Display Network and Gmail Ad Targeting By Alex Sutton

 

Advanced Tips for Working with AdWords Scripts By Frederick Vallaeys

 

Paid Search & Social: The Ultimate Knock-Out Punch By Maggie Malek

 

Beacons In Action By Thomas Walle

 

Paid Search Fundamentals By Matt Van Wagner

 

Reverse Engineering Google’s Local Search Algorithm By Andrew Shotland & Dan Leibson

 

Strengthening Your Retail Presence Beyond Google By Chris Humber

 

Building Fantastic Ads In a Variable Based & Human Driven Creative Framework By Marty Weintraub

 

Stand Out In a Sea of Search By Virginia Tonning

 

Why Are Text Ads All The Same? By Pauline Jakober

 

Bing Ads: Navigating The New and Upcoming By Purna Virji

 

A Brave New World: Adjusting To SEM For 2017 By Aaron Levy

 

RLSA Will Save The Day By Larry Kim

 

Rethinking Conversion Optimization By Khalid Saleh

 

Content Optimization For The Voice Search Generation By Jennifer Slegg

 

Lead Generation Attributes Attributing To Your Attribution By Mike Henderson

 

All The Small Things: Adding Content to SEM Reporting By Tim Gillman

 

The Lowdown on Google Customer Match One Year Later By Andy Taylor

 

Google Analytics Power Reporting By Andrew Garberson

 

The Evolution of Voice Search By Purna Virji

 

Optimizing Content For Voice Search & Virtual Assistants By Tony Edward

 

Location Targeting: The Benefits Of Thoughtful Segmentation By Kevin Fleming Jr

 

Your Retargeting Sucks (But It Doesn’t Have To!) By Elizabeth Marsten

 

Your Mobile PPC Sucks (But It Doesn’t Have To!) By Maddie Cary

 

Leveraging Search to Create A Unified Customer Experience By Laura Ann Mitchell

 

How Users View and Interact with Mobile Search results By Chris Pinkerton

 

Indexing Apps (And Taking Names) By Emily Grossman and Cindy Krum

 

The Art of Engaging Customers in a Multi-Channel World By Erin Everhart

 

Account Structure: Business Needs & Cutting Waste By Susan Wenograd

 

Get Better Results Through Account Structure: Increase Quality Score, Get Better Results By Justin Freid

 

Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools By James Svoboda

 

Better Safe Than Sorry With HTTPS By Patrick Stox

 

The Power of Google Featured Snippets in 2016: Analysis, Case Studies and Recommendations By Glenn Gabe

 

Everything You Need to Know About Redirects By Christoph Cemper

 

Perfect Your SEM Testing: Step Back and Look at What You Should Be Measuring By Ted Ives

 

How To Be A Full Funnel Marketer By Jake Pinocchio

 

AdWords Drafts & Experiments (Answering the Age Old SEM Mysteries) By Susan Waldes

 

Internationalizing Your SEO By Aleyda Solis

 

What’s New With Markup and Structured Data By Tony Edward

 

Shopping Ads: Bid By Query of Slap Yourself By Kirk Williams

 

That’s Hot! 3 Shopping Campaign Tips That Would Make Paris Hilton Proud By Purna Virji

 

Reaping The Fields In Google Shopping: Ongoing Optimizations By Susan Wenograd

 

How To Reach Ideal Customers Using Advanced Search & Social Tactics By Sahil Jain

 

Using Search Techniques to Win at Paid Social

 

Satisfying The Need For Speed By Fili Wiese

 

How I Lost My Clients Their #1 Rankings and Their Profits Exploded Overnight By Stoney deGeyter

 

The Art & Science of Building Links By Debra Mastaler

 

Build Your Own Awesome Mix Tape – Retail Search Beyond Google: Get Found More, Sell More By Elizabeth Marsten

 

Head + Heart: Integrating Search and Social to Reach Your Consumer By Maggie Malek

 

SEO, Social and Self Storage By Don Willis

 

Social Media & SEO: Separating Myth from Fact By Mark Traphagen

 

Digital Out of Home & Beacons: Case Study at Toronto’s Billy Bishop Airport By Alan K’necht

 

App-Less Beacons! The Early Adopters’ Guide To Available Tactics By Manny Rivas

Clayton Johnson is the CMO of The HOTH SEO company. He has over 8+ years experience in the SEO industry and has spoken at events like SEJ Summit. The HOTH has been featured in Inc 5000, Forbes, SMX, Pubcon, Content Marketing World, Affiliate Summit, Brighton and more.