This client originally reached out to HOTH PPC needing help with their fully disapproved ad account. Google shut them down because they triggered the “Enabling Dishonest Behavior” policy. Although the company wasn’t dishonest, it was easy to understand why Google would flag their very unique product.
They specialize in novelty replacement diplomas for people who damaged or lost their original. Diplomas are also frequently ordered as novelty gifts or props for television or films. Google wasn’t able to tell the difference.
Eventually, the client contacted Google for help with their issue and they were quoted over $25,000 a month to fix it. That’s when they turned to us for help enabling the ad account and optimizing their paid ads.