This client is in the Drug & Rehab treatment industry. They help individuals recover from drug & alcohol addictions with in-stay treatments that last 30-90 days.
Attending one of these programs is very expensive, but often insurance will cover some of the cost.
To give you an idea of the costs (and customer value), on average, a rehab center can bring in ~$1,000 per night per patient and an average in-stay rehab program is 30 days, bringing in approximately $30,000.
In this situation, we can have a high CPA (Cost Per Acquisition) and still be profitable.
They came to us to reduce their Cost Per Lead and generate a consistent source of leads.