This client reached out to us in March 2020. They’re located in Pittsburgh, Pennsylvania, and have been selling saloon and cafe doors online for over 40 years.
The home improvement store capitalized on the power of the internet in its early days. They had a nicely managed website but they needed help with paid ads. They attribute 70% of their business to their e-commerce operation. The additional 30% is from foot traffic in Pittsburgh.
They were looking to increase revenue by reaching more potential customers. Specifically, their goal was to get a 5X return on investment by having the cost of ads be 20% or less of total revenue.