Fill your sales pipeline with quality leads
Improve your conversions with our proven landing pages
Your own Google certified paid traffic expert
Know exactly what's happening with your campaigns
Tired of inconsistent leads and sales?
With HOTH PPC, we set you up on the world’s largest and most powerful advertising platform – Google Ads.
Running paid traffic successfully takes a multi-faceted approach. At the core, paid traffic requires knowing your numbers, but also takes strategy, creativity, and a high level of knowledge of the ad platform.
Through our innovative process, we put your campaigns on a strategic path to ROI.
We use advanced market analysis and campaign design to ensure that you not only can compete, but you can also beat your competitors before your prospects even click your ad.
We analyze data from existing competitors including keywords, ads, and offers to make sure you’re ready to rock from day one.
Every client gets a customized strategy for your business & your goals. We can use multiple campaign types depending on what’s the best fit for you!
Book a call with us and we’ll show you which strategy is right for you!
Get high quality leads & form fills on autopilot.
Get customers calling you with the click of a button.
Follow your website visitors around the web.
Get your products seen to grow sales and revenue.
You want a predictable pipeline of customers who are actually ready to buy.
That’s why we use our multi-step, strategic process to deliver maximum ROI.
We expertly design your campaigns and use our pre-optimization process to launch ahead of the curve. This smart strategy saves you money right out of the gate.
In our second phase of optimization, we continue to refine campaigns and ensure that we’re only advertising on qualified traffic.
As we get more data, we break out adgroups and lazer target prospects. This not only increases CTR (click-through rate) but lowers CPC (cost per click).
After we get enough clicks and time, we can tell what keywords prove out and what to cut. We optimize campaign performance.
As we find more winning combinations, the testing never stops. We keep rotating ad copy until the new contender beats the winner, which means your ads are getting better all the time. This allows you to scale your campaigns at the highest ROI.
Using our unique industry insights, we build high-converting landing pages that maximize conversions and deliver more leads at a lower cost.
See an example landing page here.
With HOTH PPC, you get a dedicated campaign manager that will be your direct contact.
Every campaign manager is a Google Ads Certified paid traffic expert and works directly on your campaigns.
You’ll have full confidence that your campaign manager knows exactly what’s going on at all times.
See all your vital stats in your Campaign Dashboard so you always know exactly what’s happening on your campaigns!
On top of that, we’ll deliver weekly reports as well as monthly strategy calls to review performance and collaborate on strategies to scale your campaigns.
Get a consistent stream of calls & new clients.
Get more leads, strategy sessions, and clients.
Increase enrollment and awareness.
Increase conversions and reduce cart abandonment
Book more demos and increase LTV.
Find, engage, and acquire new patients & clients.
We are proud to hold the prestigious title of being a Google Partner.
Achieving Partner status means The HOTH has demonstrated Google Ads skill and expertise.
In addition, we have met Google ad spend requirements, delivered company agency & client revenue growth, and grown our client base.
We developed a powerful strategy that produces incredible results. See what success looks like for our clients:
Learn how we took a failing Google Ads campaign and drove a car dealership 752 leads in only 90 days!
Learn how we reduced an existing campaign’s cost per lead by 67% and scaled to $20k+ per month!
See how we dropped the lead cost by over 85% and managed to 6x the monthly lead count in the process!
Get expert advice on the right strategy for your business! In our 30 minute strategy session we’ll dive into:
Hear how The HOTH has helped customers grow their business.
I’m very satisfied with The HOTH, the service is outstanding and most importantly my campaigns are getting consistent results. Thank you so much for all of your help and everything you do!!
The best PPC campaign experience of any company we’ve worked with, not only in their knowledge and performance but also with the way they work with us.
HOTH PPC has been fantastic. My campaign manager Bridget has gone above and beyond repeatedly. Working with her has been like having our own in-house PPC department.
We start things off with an onboarding call to understand your business & goals. We'll show you projections on how to hit your goals.
We’ll perform competitive research & design your campaigns. This includes keyword research, ad copy, landing page creation, tracking, and more.
Let the leads flow! Once you approve our campaign design, we'll push it live and start our optimization process.
We'll optimize the campaigns for performance to reduce costs and maximize ROI. You'll get weekly reports from your dedicated campaign manager.
We'll perform competitive analysis and pre-optimize your campaigns
We use a multi-step strategy to deliver maximum ROI
We create custom landing pages to make your sales soar
Every Campaign Manager is a paid traffic expert and works directly with you
We'll create the prefect strategy for your goals
Know exactly what's happening with your campaign
Ad Spend is paid directly to Google. The HOTH only collects the management fee. You can select
We want you to feel confident in every purchase you make with us, which is why we are offering a 100% satisfaction guarantee. If for any reason you are not satisfied with our product, contact our support within 30 days of receiving your report and we’ll work with you to make it right!
Yes, we do. We will just need your 10 digit account ID. Once we have your Google Acct. ID we will request access.
We created a PDF with the order inputs for PPC, check it out here.
We require a minimum of $1,000 because there is a lot of testing we must do with PPC. Some of the variables we test are Keywords, Split Testing Ad Copy, Offers, and Landing Pages.
Also, an ad spend below $1,000 typically will not allow us to get enough traffic to produce enough leads or sales. Resulting in a negative ROI (Return On Investment) for the client.
To see the expected results in the first 90 days, book a call now with your account manager to have a custom report built.
PPC is best suited for:
1. Businesses who are already generating consistent sales
If you are not getting consistent sales, you should use organic or free methods to confirm product-market fit before trying to scale with PPC.
2. Businesses that can spend a minimum of $1,000 per month in Adspend for full lead gen campaigns.
In order to get enough data, you need to spend enough. However, we do offer call-only and retargeting campaigns at a minimum of $250 ad spend.
3. Businesses that can commit to at least 3 months
The launch phase of a campaign is the most important as we find the keywords that are converting and optimize the campaigns. You’ll want to stick around for at least 3 months so we can hone in the campaigns.
If you don’t have a Google Ad Account, you can set one up here.
We do not accept niches that are against Google’s Advertising policy, found here. Additionally, we don’t accept advertising on PPC terms (i.e. we won’t run ads for you to get PPC clients) as it would be a conflict of interest for us.
You can be involved as little or as much as you like, but the businesses that take an active role in communication work best. We’re here to do all the hard work, but the more you communicate with us, the better we can optimize your campaigns!
Our tiers are designed based on total Ad Spend. You pay the actual ad spend directly to Google, and we simply charge the management fee. Please note, we are unable to offer refunds for any ad spend paid to Google. Once ad spend payments are made to Google, they are final.
No, this is kept on file inside your Google Ads account and you’re charged directly from Google.
In the case of a simple lead gen campaign, you can get a rough average by using the formula below:
(Number of Leads Goal * Average CPC) / Landing Page Conversion Rate = Monthly Target Ad Spend
(20 Leads * $5 CPC) / .10 landing page conversion rate = $1000 per month
Total ad spend required to hit the lead goal of 20 is $1000.
You can also use our PPC calculator here.
Alternatively, just book a call with us here and we can help!
Yes, our goal is to 100% transparent with you at all times. First, you’ll get a custom dashboard that you can access 24/7 to check the performance of your campaigns. Secondly, you’ll receive weekly updates from your campaign manager.
We handle everything from the keyword, competitor, and offer research. In the initial onboarding form, we do ask what keywords and terms you want to advertise for. That will help point us in the right direction for initial research.
We currently advertise solely on Google. With HOTH PPC you will have opportunities to advertise on Google Search Network, Display Network, and Youtube.
Ask your Campaign Manager about expanding your campaign today!
Yes, you will have access. You will be able to pop in at any time and view what is going on.
Yes, you will own the ad account.
Our reports are fully white-labeled and have no HOTH branding.
Here’s how to add a CNAME record. To see specific directions based on your domain provider, see the list below.
1) Go to your domain providers DNS settings
2) Create a CNAME
Information to enter in your CNAME record
TTL: Use existing answer
Points to: businessname.marketingpagehosting.com
Note: The business name it points to should be your business name.
Here is a completed example
Business Name Domain: dansfans.com
TTL: Use existing answer
Points to: dansfans.marketingpagehosting.com
3) Click submit
Find your domain provider below and click the link to see their step by step instructions.
One of the most common mistakes we see with campaigns is advertisers running traffic straight to their website. This results in low conversions, as most websites / homepages are not optimized for lead generation.
Instead, we’ll create high-converting landing pages for your campaigns to maximize your ROI and reduce your costs, all included in HOTH PPC.
The HOTH PPC process was built the most important thing: Conversions.
For our lead generation campaigns, we only allow the usage of our landing pages since they are built to convert users into leads.
When using our landing pages built for the campaigns we can make quick changes to the content, split test headlines, add elements if needed, and build out custom tracking with ease.
In our testing, sending traffic to most websites convert often at 3% or less. By using our landing pages, we see typical conversion rates from 15-20%+.
Yes, as long as you have 100 unique visitors to your website in the last 30 days and it is connected to your Google Ad account for over 30 days. You can learn more here.
Talk to one of our experts to come up with a strategy that works best for you and your company for free!View Availability
No time for a call? No problem! Send us any questions you might have and we’ll get back to you as soon as we can.