Google Ads (Adwords) PPC Management Services
Get A Steady Stream Of Leads & Sales By Advertising On The Worlds Largest Ad Platform
The Advertising Solution That Just Works
Tired of inconsistent leads and sales?
With HOTH PPC, we set you up on the world’s largest and most powerful advertising platform – Google Ads.
Running paid traffic successfully takes a multi-faceted approach. At the core, paid traffic requires knowing your numbers, but also takes strategy, creativity, and a high level of knowledge of the ad platform.
Through our innovative paid advertising process, we put your campaigns on a strategic path to ROI.
Get Advanced Market Analysis & Campaign Design
We use advanced market analysis and campaign design to make sure that you not only can compete, but you can also beat your competitors before your prospects even click your ad.
We analyze data from existing competitors from keywords, to ads, to offers to make sure you’re ready to rock from Day 1.
Increase Your Conversions With Our Proven Landing Pages
Using our unique industry insights, we build high-converting landing pages that maximize conversions and deliver more leads at a lower cost.
See what one of our landing pages looks like by clicking here.
Advanced Optimization Strategy That Dramatically Reduces Your Costs
You want a predictable pipeline of customers who are actually ready to buy. Proper campaign optimization is a crucial component to accomplishing this.
That’s why we use our multi-step, strategic laser target process on every single campaign to deliver maximum ROI.
1. Campaign Design & Pre-Optimization
We expertly design your campaigns and use our unique pre-optimization process to launch ahead of the curve. This smart strategy saves you money right out of the gate.
2. Search Term Optimization
In our second phase of optimization, we continue to refine campaigns and ensure that we’re only advertising on qualified traffic.
3. Traffic Sculpting
As we get more data, we break out adgroups and lazer target prospects. This not only increases CTR (click through rate) but lowers CPC (cost per click).
4. Performance Optimization
After we get enough clicks and time, we can tell what keywords prove out and what to cut. We optimize campaigns performance.
As we find more winning combinations, the testing never stops. We keep rotating ad copy until the new contender beats the winner, which means your ads are getting better all the time. This allows you to scale your campaigns at the highest ROI.
Your Personal PPC Expert By Your Side
With HOTH PPC, you get a dedicated campaign manager that will be your direct contact.
Every campaign manager is a Google Ads Certified paid traffic expert and works directly on your campaigns.
You can have full confidence that your campaign manager knows exactly what’s going on at all times.
Know Exactly Happening 24/7 With Our Transparent Reporting
We’ll deliver weekly reports of everything that’s happening inside your account, as well as monthly strategy calls to review performance and collaborate on strategies to scale your campaigns.
Here’s a list of some of the things included in the weekly reporting:
- Total Spend
- Average Cost Per Click
- Click Through Rate
- Full List Of Leads
- And much more!
New - Get Advanced Call Insights With Our Optional Call Tracking Upgrade
With our optional call tracking upgrade, you get access to advanced call insights including call times, call length, caller ID, recordings, and much more.
By utilizing a call tracking we have seen a 30%+ increase in leads across the board!
Each month your dedicated campaign manager can review the calls with you and help identify opportunities in lead quality, follow up processes, closing, and much more!
All The Bells & Whistles Included
With HOTH PPC, you get the best of the best when it comes to an all in one package for advertising. From account setups, conversion tracking, call tracking and more.
Depending on your situation, we can run Search Campaigns, Display Campaigns, and Call-Only Campaigns to maximize your results.
Our goal is to make the complicated world of Google Ads accessible to anyone, from start to finish. You’re in good hands with HOTH PPC.
A Customized Strategy For Every Business
We’ve managed campaigns for businesses in over 150+ different niches.
Here’s some of our most popular:
Create a constant pipeline of new clients
Convert higher quality leads and lower acquisition costs
Increase enrollment and awareness
Increase conversions and reduce cart abandonment
Book more demos and increase LTV
Find, engage, and acquire new patients
Google Certified Partner
We are proud to hold the prestigious title of being a Google Partner.
Achieving Partner status means The HOTH has demonstrated Google Ads skill and expertise.
In addition, we have met Google ad spend requirements, delivered company agency & client revenue growth, and grown our client base.
Real Results: PPC Case Studies
We developed a powerful, results-driven strategy that has produced incredible results.
Check out some of the awesome results we’re getting for clients below!
High Value Leads
Learn how we took a failing Google Ads campaign and drove a car dealership 752 leads in only 90 days!
Reduced Cost Per Lead
Learn how we reduced an existing campaign’s cost per lead by 67% and scaled to $20k+ per month!
See how we dropped the lead cost by over 85% and managed to 6x the monthly lead count in the process!
Harness The Full Power Of Google Ads
Choose between 4 different ad options to get the best results for your business.
Need help picking? Book a call with us and we’ll walk you through them.
Full Lead Gen
Get high quality leads & form fills on autopilot.
Get customers calling you with the click of a button.
Follow your website visitors around the web.
Get your products seen to grow sales and revenue.
Talk PPC Strategy With An Expert
Pick the brains of our paid advertising experts for free! In our 30 minute strategy session we’ll dive into:
- Reviewing your general business goals (we need to have an end goal in mind)
- What works and doesn’t work currently for you when marketing your business
- Action steps and specific takeaways to blast through current hurdles
What Customers Are Saying About HOTH PPC
“I’m very satisfied with The HOTH, the service is outstanding and most importantly my campaigns are getting consistent results. Thank you so much for all of your help and everything you do!!”
the best PPC campaign experience of any company we’ve worked with, not only in their knowledge and performance but also with the way they work with us.
“Hoth PPC has been fantastic. My campaign manager Bridget has gone above and beyond repeatedly. Working with her has been like having our own in-house PPC department.”
How It Works
We start things off with a quick onboarding call to gather the necessary information. We’ll start designing your campaigns including keyword research, ad copy, landing page creation, tracking, and more. You get to approve all these before we launch.
Once you approve our campaign creation, we'll push it live! We begin monitoring results to ensure they suit your business, your customers, and your goals. We'll connect with you regularly throughout this process so you're always in the know.
Our unique, multi-stage optimization process ensures your campaigns are producing at optimal levels, at all times. With weekly reporting and a dedicated campaign manager, you’ll have full confidence in what’s happening with your campaigns.
Packages & Pricing
Customized campaign with call-only ads or remarketing, plus full campaign management. Monthly Ad Spend Monthly Management Fee $250+ $250 Plus 1 Time Setup Fee – $250
Full Lead Gen
Customized campaigns with options for search, call-only, landing page design & implementation, remarketing, and full campaign management. Monthly Ad Spend Monthly Management Fee $1,000+ $500 $5,000+ $1,000 $10,000+ $1,500 $15,000+ $2,000 $20,000+ $2,500 $25,000+ $3,000 $30,000+ 10% of Ad Spend Plus 1 Time Setup Fee – $250
Ad Spend is paid directly to Google.
The HOTH only collects the management fee.
Have Any Questions?
Talk to one of our experts to come up with a strategy that works best for you and your company for free!View Availability
No time for a call? No problem! Send us any questions you might have and we’ll get back to you as soon as we can.
100% Satisfaction Guarantee
Do you have a downloadable overview?
Do you need access to my Google Ad Account?
Yes, we do. We will just need your 10 digit account ID. Once we have your Google Acct. ID we will request access.
What inputs are required to start an order?
We created a PDF with the order inputs for PPC, check it out here.
Who Is This For?
PPC is best suited for:
1. Businesses who are already generating consistent sales
If you are not getting consistent sales, you should use organic or free methods to confirm product-market fit before trying to scale with PPC.
2. Businesses that can spend a minimum of $1,000 per month in Adspend
In order to get enough data, you need to spend enough.
3. Businesses that can commit to at least 3 months
The launch phase of a campaign is the most important as we find the keywords that are converting and optimize the campaigns. Although we have no contracts, you’ll want to stick around for at least 3 months so we can hone in the campaigns.
What if I don’t have a Google Ad Account?
If you don’t have a Google Ad Account, you can set one up here.
What niches do you not accept?
We do not accept niches that are against Google’s Advertising policy, found here. Additionally, we don’t accept advertising on PPC terms (i.e. we won’t run ads for you to get PPC clients) as it would be a conflict of interest for us.
How much do I need to be involved?
As little or as much as you like. We do need your participation, in the beginning, to get you set up and approval. Other than that we can chat as little as once a month if you like. Each week we will be sending out a weekly report on your campaign performance.
How does pricing and payments work?
Our tiers are designed based on total Ad Spend. You pay the actual ad spend directly to Google, and we simply charge the management fee. Please note, we are unable to offer refunds for any ad spend paid to Google. Once ad spend payments are made to Google, they are final.
Do you keep my credit card on file for ad spend?
No, this is kept on file inside your Google Ads account and you’re charged directly from Google.
Will I receive reports?
Yes, our goal is to 100% transparent with you at all times. First, you’ll get a custom dashboard that you can access 24/7 to check the performance of your campaigns. Secondly, you’ll receive weekly updates from your campaign manager.
Do you take care of the keyword research or do I need to do that?
We handle everything from the keyword, competitor, and offer research. In the initial onboarding form, we do ask what keywords and terms you want to advertise for. That will help point us in the right direction for initial research.
How can I calculate what my monthly Ad Spend should be?
In the case of a simple lead gen campaign, you can get a rough average by using the formula below:
(Number of Leads Goal * Average CPC) / Landing Page Conversion Rate = Monthly Target Ad Spend
(20 Leads * $5 CPC) / .10 landing page conversion rate = $1000 per month
Total ad spend required to hit the lead goal of 20 is $1000.
You can also use our PPC calculator here.
Where will I be able to see my ads?
We currently advertise solely on Google. With HOTH PPC you will have opportunities to advertise on Google Search Network, Display Network, and Youtube.
Ask your Campaign Manager about expanding your campaign today!
Will I have access to the account?
Yes, you will have access. You will be able to pop in at any time and view what is going on.
Will I own the ad account?
Yes, you will own the ad account.
Is reporting white-label?
Our reports are fully white-labeled and have no HOTH branding.
Can I run traffic to my website or landing page?
With our strategy, we run traffic directly to our custom landing pages that we build for your offer.
Why can I not use my landing page or website for lead generation?
The HOTH PPC process was built around one thing, conversions. For our lead generation campaigns, we only allow the usage of our landing pages since they are built to convert users into leads.
When using our landing pages built for the campaigns we can make quick changes to the content, split test headlines, add elements if needed, and build out custom tracking with ease.
In the past, when testing between our landing page to a typical website we have seen the conversion rate drop from 10-15% down to 3%.
All of our landing pages typically perform at 10% or higher when it comes to conversion rates.
Do you do remarketing?
Yes, as long as you have 100 unique visitors to your website in the last 30 days and it is connected to your Google Ad account for over 30 days. You can learn more here.