HOTH Google Ads (Adwords)
PPC Management Services
Start Advertising On The World’s Largest Ad Platform
What Is HOTH PPC?
With HOTH PPC, we get you set up to advertise on Google and generate high quality leads into your business.
Paid traffic is one of the most powerful ways to drive new leads & business, but many businesses find it difficult to generate a positive ROI as competition grows each year and ad networks become more complex.
Running paid traffic successfully takes a multi-faceted approach. At the core, paid traffic requires knowing your numbers, but also takes strategy, creativity, and a high level of knowledge of the ad platform.
Through our innovative paid advertising process, we not only avoid these mistakes, but put your campaigns on a strategic path to ROI.
Market Analysis & Campaign Design
Google ads is an auction, which means you’re only going up against your competitors. We use advanced market analysis and campaign design to make sure that you not only can compete, but you can also beat your competitors before your prospects even click your ad. We analyze data from existing competitors from keywords, to ads, to offers to make sure you’re ready to rock from Day 1.
Advanced Optimization Strategy
Proper campaign optimization is a crucial key to success. That’s why we use our multi-step, strategic laser target process on every single campaign to deliver maximum ROI.
1. Campaign Design & Pre-Optimization
We expertly design your campaigns and use our unique pre-optimization process to launch ahead of the curve. This smart strategy saves you money right out of the gate.
2. Search Term Optimization
In our second phase of optimization, we continue to refine campaigns and ensure that we’re only advertising on qualified traffic.
3. Traffic Sculpting
As we get more data, we break out adgroups and lazer target prospects. This not only increases CTR (click through rate) but lowers CPC (cost per click).
4. Performance Optimization
After we get enough clicks and time, we can tell what keywords prove out and what to cut. We optimize campaigns performance.
As we find more winning combinations, the testing never stops. We keep rotating ad copy until the new contender beats the winner, which means your ads are getting better all the time. This allows you to scale your campaigns at the highest ROI.
High-Converting Landing Pages
Using our unique industry insights, we create high-converting landing pages that maximize conversions and deliver more leads at a lower cost.
Dedicated Campaign Manager
With HOTH PPC, you get a dedicated campaign manager that will be your direct contact. Every campaign manager is a paid traffic expert and works directly on your campaigns. Every campaign manager is Google Ads Certified. You can have full confidence that your campaign manager knows exactly what’s going on at all times.
We’ll deliver weekly reports of everything that’s happening inside your account, as well as monthly strategy calls to review performance and collaborate on strategies to scale your campaigns.
All The Bells & Whistles
We take care of everything you need to run uber successful lead gen campaigns. From account setups, conversion tracking, call tracking and more. Our goal is to make the complicated world of Google Ads accessible to anyone, from start to finish. You’re in good hands with HOTH PPC.
Who Is This For?
PPC is best suited for:
1. Businesses who are already generating consistent sales
If you are not getting consistent sales, you should use organic or free methods to confirm product-market fit before trying to scale with PPC.
2. Businesses that can spend a minimum of $1,000 per month in Adspend
In order to get enough data, you need to spend enough.
3. Businesses that can commit to at least 3 months.
The launch phase of a campaign is the most important as we find the keywords that are converting and optimize the campaigns. Although we have no contracts, you’ll want to stick around for at least 3 months so we can hone in the campaigns.
How It Works
- Step 1
Select Your Package
After determining your goals & budget, select your package and add-ons.
- Step 2
During your onboarding, you’ll grant us access to your Google Ads account, or you can create a new account. We’ll also gather the necessary information from you.
- Step 3
We’ll design your campaigns including keyword research, ad copy creation, landing page creation, tracking, and more. You can approve all these before we launch.
- Step 4
We’ll launch your campaigns and start monitoring results.
- Step 5
The start of your campaign is critical as we gather data. Our unique, multi-stage optimization process ensures your campaigns are producing at optimal levels at all times.
- Step 6
Ongoing optimization, scale & reporting
With weekly reporting and a dedicated campaign manager, you’ll have full confidence in what’s happening with your campaigns at all times.
Ready To Get Started?
Just fill out the form below!
Do you need access to my Google Ad Account?
Yes, we do. We will just need your 10 digit account ID. Once we have your Google Acct. ID we will request access.
What if I don’t have a Google Ad Account?
If you don’t have a Google Ad Account, you can set one up here.
What niches do you not accept?
We do not accept niches that are against Google’s Advertising policy, found here.
How much do I need to be involved?
As little or as much as you like. We do need your participation, in the beginning, to get you set up and approval. Other than that we can chat as little as once a month if you like. Each week we will be sending out a weekly report on your campaign performance.
How does pricing work?
Our tiers a designed based on total Ad Spend. You pay the actual ad spend directly to Google inside of your account, and we simply charge the management fee.
Do you keep my Credit Card on file for Ad Spend?
No, this is kept on file inside your Google Ads account and you’re charged directly from Google.
Am I locked into a contract?
No, our services are month to month. You can cancel at any time.
Will I receive reports?
Yes, our goal is to 100% transparent with you at all times. Each week we will provide a transparent report.
Do you take care of the keyword research or do I need to do that?
We handle everything from the keyword, competitor, and offer research. In the initial onboarding form, we do ask what keywords and terms you want to advertise for. That will help point us in the right direction.
How can I calculate what my monthly Ad Spend should be?
In the case of a simple lead gen campaign, you can get a rough average by using the formula below:
(Number of Leads Goal * Average CPC) / Landing Page Conversion Rate = Monthly Target Ad Spend
(20 Leads * $5 CPC) / .10 landing page conversion rate = $1000 per month
Total ad spend required to hit the lead goal of 20 is $1000.
Standard Metrics To Use
Find your average conversion rate by industry here.
Find your average cost per click by industry here.
Where do you run ads?
Right now our PPC managed services offer placement on the search network only.
Will I have access to the account?
Yes, you will have access. You will be able to pop in at any time and view what is going on.
Will I own the ad account?
Yes, you will own the ad account. Even if we set up an ad account for you will we grant you ownership.
Will I own the landing page?
Currently, our landing pages are hosted through our software. What we can do is download them for you and send you the code if wanted. At that point, a developer would have to code them onto your site or landing page builder.
Is reporting white-label?
Our reports are fully white labeled.