Get Leads On Demand With Our PPC Management Services

Start Advertising On Google Ads, The World’s Largest Ad Platform

SEO Strategy
Qualified Leads On Demand

Fill your sales pipeline with quality leads

Rising Graph
High-Converting Landing Pages

Improve your conversions with our proven landing pages

Dedicated Campaign Manager
Dedicated Campaign Manager

Your own Google certified paid traffic expert

Transparent Reporting
Transparent Reporting Dashboard

Know exactly what's happening with your campaigns

PPC Services That Grow Businesses

Tired of inconsistent leads and sales?

With HOTH PPC, we set you up on the world’s largest and most powerful advertising platform – Google Ads.

Running paid traffic successfully takes a multi-faceted approach. At the core, paid traffic requires knowing your numbers, but also takes strategy, creativity, and a high level of knowledge of the ad platform.

Through our innovative process, we put your campaigns on a strategic path to ROI.

Competitor Ads
Market Analysis & Campaign Design

Advanced Strategy That Delivers Results!

We use advanced market analysis and campaign design to ensure that you not only can compete, but you can also beat your competitors before your prospects even click your ad.

We analyze data from existing competitors including keywords, ads, and offers to make sure you’re ready to rock from day one.

Multiple Campaign Types

The Right Campaign Strategy For Your Goals

Every client gets a customized strategy for your business & your goals. We can use multiple campaign types depending on what’s the best fit for you!

Want expert help?

Book a call with us and we’ll show you which strategy is right for you!

Book a call now

Full Lead Gen Campaigns

Get high quality leads & form fills on autopilot.

Call Only Campaigns

Get customers calling you with the click of a button.

Retargeting Campaigns

Follow your website visitors around the web.

Google Shopping Campaigns

Get your products seen to grow sales and revenue.

Optimization Strategy

Dramatically Reduce Your Costs With Our Optimization Strategy

You want a predictable pipeline of customers who are actually ready to buy.

That’s why we use our multi-step, strategic process to deliver maximum ROI.

1. Campaign Design & Pre-Optimization

We expertly design your campaigns and use our pre-optimization process to launch ahead of the curve. This smart strategy saves you money right out of the gate.

2. Search Term Optimization

In our second phase of optimization, we continue to refine campaigns and ensure that we’re only advertising on qualified traffic.

3. Traffic Sculpting

As we get more data, we break out adgroups and lazer target prospects. This not only increases CTR (click-through rate) but lowers CPC (cost per click).

4. Performance Optimization

After we get enough clicks and time, we can tell what keywords prove out and what to cut. We optimize campaign performance.

5. Scale

As we find more winning combinations, the testing never stops. We keep rotating ad copy until the new contender beats the winner, which means your ads are getting better all the time. This allows you to scale your campaigns at the highest ROI.

PPC Landing Page
High-Converting Landing Pages

Increase Your Conversions With Proven Landing Pages

Using our unique industry insights, we build high-converting landing pages that maximize conversions and deliver more leads at a lower cost.

See an example landing page here.

Dedicated Campaign Manager

Your Personal PPC Expert By Your Side

With HOTH PPC, you get a dedicated campaign manager that will be your direct contact.

Every campaign manager is a Google Ads Certified paid traffic expert and works directly on your campaigns.

You’ll have full confidence that your campaign manager knows exactly what’s going on at all times.

Account Manager Ryan
PPC Reporting
Campaign Dashboard

Know Exactly What's Happening 24/7 With Our Transparent Reporting

See all your vital stats in your Campaign Dashboard so you always know exactly what’s happening on your campaigns!

On top of that, we’ll deliver weekly reports as well as monthly strategy calls to review performance and collaborate on strategies to scale your campaigns.

Customized Advertising

No Matter The Niche,
We've Got You Covered

We’ve managed campaigns for businesses in over 150+ different niches. Here’s some of our most popular:

Local Businesses

Get a consistent stream of calls & new clients.

Agencies

Get more leads, strategy sessions, and clients.

Education

Increase enrollment and awareness.

E-Commerce

Increase conversions and reduce cart abandonment

SAAS

Book more demos and increase LTV.

Health & Wellness

Find, engage, and acquire new patients & clients.

Google Partner

You're In Expert Hands

We are proud to hold the prestigious title of being a Google Partner.

Achieving Partner status means The HOTH has demonstrated Google Ads skill and expertise.

In addition, we have met Google ad spend requirements, delivered company agency & client revenue growth, and grown our client base.

Google Partner
Case Studies

Awesome Client Results

We developed a powerful strategy that produces incredible results. See what success looks like for our clients:

752+ New Leads In 90 Days

Learn how we took a failing Google Ads campaign and drove a car dealership 752 leads in only 90 days!

Read full case study

67% Ad Cost Reduction

Learn how we reduced an existing campaign’s cost per lead by 67% and scaled to $20k+ per month!

Read full case study

6X More Leads

See how we dropped the lead cost by over 85% and managed to 6x the monthly lead count in the process!

Read full case study

Free Strategy Session
Talk PPC Strategy With An Expert

Get expert advice on the right strategy for your business! In our 30 minute strategy session we’ll dive into:

  • Exactly how PPC can work for your business
  • How we’ll reduce your costs and maximize ROI
  • How to reach your lead generation and sales goals

 


 

What Customers Are Saying

Hear how The HOTH has helped customers grow their business.

I’m very satisfied with The HOTH, the service is outstanding and most importantly my campaigns are getting consistent results. Thank you so much for all of your help and everything you do!!

Better Dental

The best PPC campaign experience of any company we’ve worked with, not only in their knowledge and performance but also with the way they work with us.

Snap SEO

HOTH PPC has been fantastic. My campaign manager Bridget has gone above and beyond repeatedly. Working with her has been like having our own in-house PPC department.

Tri-Star Moving

How HOTH PPC Works

1
Onboarding Strategy Call

We start things off with an onboarding call to understand your business & goals. We'll show you projections on how to hit your goals.

2
Campaign Planning & Design

We’ll perform competitive research & design your campaigns. This includes keyword research, ad copy, landing page creation, tracking, and more.

3
Campaign Launch

Let the leads flow! Once you approve our campaign design, we'll push it live and start our optimization process.

4
Optimize, Scale, & Reporting

We'll optimize the campaigns for performance to reduce costs and maximize ROI. You'll get weekly reports from your dedicated campaign manager.

Pricing & Packages

example package
What you get with HOTH PPC
  • Competitor Analysis

    We'll perform competitive analysis and pre-optimize your campaigns

  • Advanced Optimization Strategy

    We use a multi-step strategy to deliver maximum ROI

  • High-Converting Landing Pages

    We create custom landing pages to make your sales soar

  • Dedicated Campaign Manager

    Every Campaign Manager is a paid traffic expert and works directly with you

  • Flexible Campaign Types

    We'll create the prefect strategy for your goals

  • Transparent Reporting

    Know exactly what's happening with your campaign


1. Choose Package
Full Lead Gen

Ad Spend: $1000+ / Month

Our all-in-one service to get form fill leads and calls.

Includes:

  • Complete Setup & Management
  • Customized Landing Pages
  • Remarketing Campaigns
  • Call-Only Campaigns
Call Only

Ad Spend: $250+ / Month

Get calls to your business.

Includes:

  • Complete Setup & Management
  • Call-Only Campaigns
Remarketing Only

Ad Spend: $250+ / Month

Remarket to your existing traffic with display advertising.

Includes:

  • Complete Setup & Management
  • Remarkting Campaigns
2. Select your monthly ad spend

Ad Spend is paid directly to Google. The HOTH only collects the management fee. You can select

$ 1,000
1,000 8,500 16,500 25,000 33,500 41,500 50,000+
Full Lead Gen PPC

Paid to Google

Monthly Ad Spend
$1,000

Paid to The HOTH

Monthly Mgmt Fee
$500
1-Time Setup Fee
$250

Total
$750
Order Now Contact Sales
Satisfaction Guarantee
100% Satisfaction Guarantee

We want you to feel confident in every purchase you make with us, which is why we are offering a 100% satisfaction guarantee. If for any reason you are not satisfied with our product, contact our support within 30 days of receiving your report and we’ll work with you to make it right!

Ready To Dive In?
Sign up free today!
Get Started

Frequently Asked Questions

Getting Started
  • Do you have a downloadable overview?
  • Do you need access to my Google Ad Account?

    Yes, we do. We will just need your 10 digit account ID. Once we have your Google Acct. ID we will request access.

  • What inputs are required to start an order?

    We created a PDF with the order inputs for PPC, check it out here.

  • Who Is This For?

    PPC is best suited for:

    1. Businesses who are already generating consistent sales
    If you are not getting consistent sales, you should use organic or free methods to confirm product-market fit before trying to scale with PPC.

    2. Businesses that can spend a minimum of $1,000 per month in Adspend for full lead gen campaigns.
    In order to get enough data, you need to spend enough. However, we do offer call-only and retargeting campaigns at a minimum of $250 ad spend.

    3. Businesses that can commit to at least 3 months
    The launch phase of a campaign is the most important as we find the keywords that are converting and optimize the campaigns. You’ll want to stick around for at least 3 months so we can hone in the campaigns.

  • What if I don’t have a Google Ad Account?

    If you don’t have a Google Ad Account, you can set one up here.

  • What niches do you not accept?

    We do not accept niches that are against Google’s Advertising policy, found here. Additionally, we don’t accept advertising on PPC terms (i.e. we won’t run ads for you to get PPC clients) as it would be a conflict of interest for us.

  • How much do I need to be involved?

    You can be involved as little or as much as you like, but the businesses that take an active role in communication work best. We’re here to do all the hard work, but the more you communicate with us, the better we can optimize your campaigns!

Pricing
  • How does pricing and payments work?

    Our tiers are designed based on total Ad Spend. You pay the actual ad spend directly to Google, and we simply charge the management fee. Please note, we are unable to offer refunds for any ad spend paid to Google. Once ad spend payments are made to Google, they are final.

  • Do you keep my credit card on file for ad spend?

    No, this is kept on file inside your Google Ads account and you’re charged directly from Google.

  • How can I calculate what my monthly Ad Spend should be?

    In the case of a simple lead gen campaign, you can get a rough average by using the formula below:

    (Number of Leads Goal * Average CPC) / Landing Page Conversion Rate = Monthly Target Ad Spend

    Example:
    (20 Leads * $5 CPC) / .10 landing page conversion rate = $1000 per month
    Total ad spend required to hit the lead goal of 20 is $1000.

    You can also use our PPC calculator here.

    Alternatively, just book a call with us here and we can help!

Results & Deliverables
  • Will I receive reports?

    Yes, our goal is to 100% transparent with you at all times. First, you’ll get a custom dashboard that you can access 24/7 to check the performance of your campaigns. Secondly, you’ll receive weekly updates from your campaign manager.

  • Do you take care of the keyword research or do I need to do that?

    We handle everything from the keyword, competitor, and offer research. In the initial onboarding form, we do ask what keywords and terms you want to advertise for. That will help point us in the right direction for initial research.

  • Where will I be able to see my ads?

    We currently advertise solely on Google. With HOTH PPC you will have opportunities to advertise on Google Search Network, Display Network, and Youtube.

    Ask your Campaign Manager about expanding your campaign today!

  • Will I have access to the account?

    Yes, you will have access. You will be able to pop in at any time and view what is going on.

  • Will I own the ad account?

    Yes, you will own the ad account.

  • Is reporting white-label?

    Our reports are fully white-labeled and have no HOTH branding.

  • Need help adding a CNAME record to your domain provider?

    Here’s how to add a CNAME record. To see specific directions based on your domain provider, see the list below.

    1) Go to your domain providers DNS settings
    2) Create a CNAME

    Information to enter in your CNAME record

    Name: explore
    Type: CNAME
    TTL: Use existing answer
    Points to: businessname.marketingpagehosting.com

    Note: The business name it points to should be your business name.

    Here is a completed example

    Business Name Domain: dansfans.com

    Name: explore
    Type: CNAME
    TTL: Use existing answer
    Points to: dansfans.marketingpagehosting.com

    3) Click submit

    Find your domain provider below and click the link to see their step by step instructions.

  • Can I run traffic to my website or landing page?

    One of the most common mistakes we see with campaigns is advertisers running traffic straight to their website. This results in low conversions, as most websites / homepages are not optimized for lead generation.

    Instead, we’ll create high-converting landing pages for your campaigns to maximize your ROI and reduce your costs, all included in HOTH PPC.

  • Why can I not use my landing page or website for lead generation?

    The HOTH PPC process was built the most important thing: Conversions.

    For our lead generation campaigns, we only allow the usage of our landing pages since they are built to convert users into leads.

    When using our landing pages built for the campaigns we can make quick changes to the content, split test headlines, add elements if needed, and build out custom tracking with ease.

    In our testing, sending traffic to most websites convert often at 3% or less. By using our landing pages, we see typical conversion rates from 15-20%+.

  • Do you do remarketing?

    Yes, as long as you have 100 unique visitors to your website in the last 30 days and it is connected to your Google Ad account for over 30 days. You can learn more here.

Have Any Questions?

Book a Call

Talk to one of our experts to come up with a strategy that works best for you and your company for free!

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No time for a call? No problem! Send us any questions you might have and we’ll get back to you as soon as we can.