Reseller Guide To Selling PPC

 

PPC Reseller: How To Sell PPC Like A Champion

 

The Ultimate Guide To Getting New Clients & Selling PPC Services

 


 

  • Introduction: How To Sell PPC Like A Champion

    Have you been thinking about offering PPC services to your clients?

    Offering PPC services can be an amazing addition to your product lineup; While SEO may take some time to start seeing results, PPC can give your clients phone calls, traffic, and leads almost instantly.

    The problem is Google Ads is complicated, and many agencies and resellers don’t have the staff, time, or expertise.

    If that sounds like you, I have great news for you – We can help!

    We offer a reseller program for agencies to sell our stellar PPC service, HOTH PPC. We’ll do all the fulfillment, you just sell the service to your clients.

    But before you get to selling – you’ll need to learn some basics about how PPC works, what clients are a good fit, and best practices on how to sell it…

    …And that’s exactly what we’ll teach in this guide!

    Once you finish this guide, you’ll be able to confidently sell PPC services to your clients and start doubling your revenue!

     


     

    Why Selling PPC Doesn’t Have to Be Hard

    Launching new agency services can be intimidating. It’s an investment in your business but it does carry a risk.

    What if it doesn’t make money or bring in new clients? Or what if it isn’t up to the same standards as our core services.

    The HOTH understands your apprehension and that’s why we suggest partnering with us to start offering PPC at your agency. We have 8+ years of experience and our campaign managers are Google Ads certified.

    But, before we describe how you can start reselling PPC, let’s debunk a few of the misconceptions agencies might have about offering this new service.

    Misconception 1: I Need To Be a PPC Expert

    Being effective with Google Ads requires technical expertise in the platform as well as the creativity to find new ways to reach customers.

    This could take years to develop. But, the truth is you don’t need this expertise to resell PPC.

    All you need is a general understanding of Google Ads to discuss needs and goals with your client. Let us handle the technical side of paid advertising!

    In fact, knowing too much about PPC may be confusing to your client if you start discussing the Google algorithm or nuances of the advertising platform.

    There’s no better way to lose their attention and make them feel nervous about ordering PPC.

    Keep this in mind: your job isn’t to be a PPC expert. Instead, you need to describe the advantages of Google Ads and then deliver campaign results in a way they can understand.

    Ultimately, your role is to discuss Google Ads in the broader context. Rather than being in the weeds, you can emphasize all the ways they boost your client’s business.

    Misconception 2: I Need To Do All of the Work 

    We understand the value of your time. You probably think that to be successful most of the work has to be done in-house.

    And, therefore, you’ll have to create a new position in your office or reassign one of your staff members.

    Here’s the beautiful thing about offering these services: You don’t have to do it yourself!

    All you have to do is communicate with a potential client to learn about their business and what goals they have.

    Once you find out what they want, you can send it to one of our digital marketing experts at HOTH PPC. They’ll research keywords, create sharp ad copy, and even optimize landing pages.

    You’ll have access to your HOTH dashboard where you can pull info, order reports, and analytics to send them to your clients.


    In the meantime, your time should be spent developing your business and bringing on new clients. Expanding your business doesn’t mean you have to do it all.

    Misconception 3: I Need Tens of Thousands of Dollars To Start Running Campaigns

    One of the main benefits of partnering with us to resell PPC is that our model is completely scalable.

    You can start low with a few low or moderately priced campaigns. When you start experiencing growth and you’re ready for more, you can scale up.

    That’s why businesses of all sizes like working with The HOTH.

    Whether a corner shop selling bagels or a high-powered law firm with offices all over the United States, they all receive effective advertising services tailored for their budgets and goals.

    The price of Google Ads also varies based on industry and competition. These are all things our team can help you to calculate and optimize to save money in the long run.

    If this sounds good to you and you’re ready to get started with us, simply book a call with our PPC team.

     


     

    PPC 101: Understanding The Process

    We said above that you don’t need to be a PPC expert to begin reselling these services.

    It’s true, yet you do need a working knowledge of Google Ads and our process to be able to communicate effectively with your new clients.

    Before committing to paid advertising, clients will want to know how you find keywords, what type of ads will be chosen, and what needs to be done on their websites to make the ads work better.

    In this section, we’re going to breakdown The HOTH’s process in creating and optimizing PPC ads.

    Step 1: Preliminary Research & Estimates

    As soon as we take on any client, our first step is to conduct preliminary research.

    If a client already has a Google Ads account, we’ll obtain access and study what’s been happening with previous campaigns.

    Specifically, we want to find key metrics like web traffic, click-through rates, conversion rates, or cost-per-click (CPC).


    Working with the reseller or client, we’ll attempt to estimate a realistic budget framed around their goals and industry.

    Take a look at what the budget is, what their lead or call goal is, what the average CPC is and we can predict what the results should be.

    We’ll also be able to point out areas of improvement from previous ad campaigns.

    This helps paint the picture for the client of what to expect.

    Step 2: Competitor & Offer Research

    Part of our early research is to identify your main competitors in the Google Ads space. Our PPC Competitor Research Tool is a great place to start!

    Our team can identify new opportunities for your client based on finding out what keywords are being used by similar companies. Not all of these keywords would apply to your business but many will.

    They may also give you ideas for further research.

    We’ll also take a look at the competitors ads, landing pages, and offers to get ideas of how we might model what’s already working.

    This gives us a great starting point rather than guessing from the beginning.


    Step 3: Keyword Research 

    The next step for our team is to conduct keyword research. We use Ahrefs to identify target keywords, CPC, and traffic volume.

    Businesses newer to the world of PPC can use Google Keyword Planner to find keywords related to their products or services.


    Sometimes the easiest way to find keywords is to do a Google search and see what’s ranking in the top positions.

    There are a few factors to take into account when selecting keywords. First, you need to determine search intent, which describes what people are actually looking for when they do a Google search.

    Search intent can be transactional, informational, or navigational.

    The second factor to consider is keyword match types:

    • Broad Match: Ad could appear when a search includes any words in your key phrase, in any order (shoes for running)
    • Phrase Match: Lock in a phrase using your keywords in the exact order you entered them (best running shoes to buy)
    • Exact Match: As the most strict of all match types, this one will only deliver your ad when there is an exact match of keywords (Nike running shoes)

    We typically recommend that our clients start with an exact match or phrase match because it will connect them with people who are interested in making a purchase.

    Broad match keywords can be added later in the campaign to attract more traffic but it doesn’t guarantee more sales.

    Step 4: Google Ads Copy Creation

    Did you know there is more than one kind of paid ad? In fact, there are different types of Google Ads to choose from:

    • Search Campaigns: text ads on search results
    • Display Campaigns: image ads on multiple websites
    • Video Campaigns: video ads on YouTube
    • Shopping Campaigns: specific product listings in search results
    • App Campaigns: ads promoting others to download your app
    • Local Campaigns: promoting your business location across the web
    • Smart Campaigns: entering ad details and letting Google automate your campaigns
    • Call Campaigns: ads designed to get people to call your business

    We start new clients with Search Campaigns unless they are specifically asking for something a little more advanced like directly promoting their product pages or setting up retargeting ads.

    Search ads include a headline, display URL, and descriptive text. The copy is very short and uses keywords to mirror search intent.


    Numbers are often included to back up any claims. To be effective, Google Ads needs a strong call-to-action (CTA).

    The mission of the ad is to direct Google users to a specific landing page that will further sell them on the product or service being offered.

    Step 5: Landing Page Creation 

    Besides helping clients to create Google Ads, we’ll also build landing pages to ensure they are optimized for conversions.

    Landing pages are different from homepages. Your landing page should highlight only one product or service at a time.

    Effective landing pages have a clean design and place key information or “above the fold.” The copy should be easy to read and in small chunks. Avoid using large paragraphs.


    Here are the elements of a high-converting landing page:

    • Headline
    • Your Offer
    • Social Proof
    • Call-to-Action

    It’s also incredibly important not to include any links that navigate users away from your landing page.

    The HOTH PPC team creates landing pages from scratch for clients using industry and HOTH-developed best practices.

    Once your landing page is designed, there are other ways to optimize it to increase conversions. First, check your page speed using a free tool like GTmetrix. Nothing frustrates people faster than a slow web page.

    All your web pages should also be optimized for mobile devices. Mobile phones now account for more than half of all internet traffic. Without a responsive mobile environment, you could be losing customers.

    Step 6: Optimization

    The last step in our process is to regularly monitor and optimize PPC advertising campaigns for success.

    We’ll launch the ads and start to monitor the results immediately. Once we get enough traffic, we can turn off ads that aren’t performing as expected, or double down on ads that are leading the pack.


     

    Who Are The Best PPC Clients? (And How To Sell To Them!)

    Now that you understand more about how PPC works, it’s time to get out there and find some new clients.

    What should you be looking for exactly?

    There are some clients that can be a better fit for PPC services and others that you may want to avoid.

    Good Clients

    We have 3 main requirements to be a good fit for PPC services.

    1. Businesses who already have product-market fit and are generating consistent sales

    If the business isn’t getting consistent sales yet, it’s easy to waste money on ads trying to find product-market fit. We generally avoid startups or businesses that haven’t developed a sales model yet.

    2. Businesses who can spend at least $1000 a month

    If the business can’t dedicate at least $1000 a month to paid ads, it may be hard to get significant traction. PPC is a good fit for businesses that have a good handle on their customer value and have a high CLTV.

    3. Businesses who can commit to 3 months

    We try to get to break even in 30 days, get to ROI in 60 days, and start scaling by 90 days. It takes time to test the ads, creatives and offers, and if they can’t commit to the process it may be hard to get to the results.

    In terms of what industry to consider, pitch service-based companies that need help with lead generation. Examples include dental offices, automotive repair, or fitness centers.

    The e-commerce industry is also a great place to look. Their needs are product-based but they want to bring in more traffic to increase sales.

    Bad Clients

    We try to set expectations by reverse engineering their goals and their budgets. Sometimes we’ll find that the client’s expectations are out of the range of possible results so they probably won’t be a good fit.

    While PPC can generate quick results – they are not instant, so it’s important to set that expectation as well.

    Clients also should understand that leads need to be worked, and not all leads will convert into immediate sales. Clients that don’t have time to follow up with leads properly may not be a good fit.

    In the next section, we’ll cover one of the most important topics for your business: how much to charge clients?

     


     

    How Much To Charge For Your PPC Services

    We recommend having a sit down with new clients. The HOTH likes to host strategy sessions with any new company we work with.

    In this meeting we’ll ask a client:

    • What are your goals for paid advertising?
    • How many leads or sales are you expecting to generate?
    • Are your expectations aligned with the preliminary research?

    Every business is different and you can’t use one template for all of your clients.

    Asking the questions above helps to put together estimates of what ad spend is needed to hit those goals. Transparency is key. You want to be open with your client about what is possible and how much it will cost.

    That brings us to pricing models.

    Flat Fee – Tier Packaging

    A flat fee or tiered model is good for keeping your pricing simple and easy to understand.

    Clients know how much everything will cost ahead of time and they will pay the same fee no matter the hours logged or changes in ad performance.

    It’s easy to think of flat fees or tiers as retainers for a range of services.

    The HOTH actually employs flat fee packaging on all our SEO and PPC products.

    Ad Spend Percentage

    Another popular pricing model among agencies is to charge a percentage of all ad spend. This is typical for agencies dealing with large budgets.

    As budgets get bigger, the agency will need to do more work on the campaign.

    The industry average for ad spend percentage is between 15-20%.

    Small businesses with limited budgets will avoid this option because they may have to pay a minimum fee.

    Recurring Revenue

    How nice would it be to have guaranteed income each month? That’s what you get with recurring revenue.

    If you’re able to convince clients to enter into a monthly or annual retainer agreement, then you can count on the same amount of cash consistently coming in.

    That takes some of the pressure off your agency to search for one-time payments to pay the bills.

    Recurring revenue also makes it easier for you to budget and plan for the future.

    Contracts

    Contracts are a great way to get customers to commit to a certain time period of services. This is especially great with PPC as you’ll want them to stay on for at least a few months so there is enough time to get traction and start optimizing the campaign.

    Contracts can be helpful to clarify responsibilities and protect both parties in case of litigation, however, they can also hold up the sales process the more hoops you make your customer jump through.

    Definitely consult with a lawyer to discuss your personal situation, how your business works, and what you would be comfortable implementing.

    Calculating ROI for Lead Generation Clients

    Clients like to see an estimate of how much everything costs versus how much revenue should come in. This is known as a return on investment or ROI.

    The HOTH offers a free PPC ROI Calculator for resellers to use when communicating with clients.

    Our tool makes it easy to adjust projected monthly spend, expected cost-per-click or CPC, target conversion rate, average sales price, and lead to customer rate.

    We would suggest familiarizing yourself with these concepts so you can help lead clients through the process and answer their questions every step of the way.

    Calculating ROAS for Ecommerce Clients

    When dealing with e-commerce clients we like to focus on estimating the return on ad spend or ROAS.

    While ROI includes all expenses (staff time and additional expenses), ROAS only calculates what you get from ad spend.

    The HOTH PPC ROAS Calculator can help you determine accurate projects, expectations, and plans for yourself or your client.

    Users can mark projected monthly ad spend, expected CPC, store conversion rate, and average cart value.

    Conclusion

    Now we have covered our recommendations for how to price and package your PPC services.

    If you would like some help on how to integrate PPC services into your business, book a free meeting with one of our account managers here. We help agencies and resellers get started every day!

     


     

    How To Get & Convert Clients With PPC

    We’re trying to minimize the amount of time you spend selling, so you can make more money!

    Cold selling is one commonly used sales tactic and it tends to be a lot of work.

    Hard selling with cold outreach requires you to play the numbers game. It’s about getting your outbound sales messages to as many people as possible in the hopes that a few become clients.

    This can work, and some people preach it. That’s great for them, but it isn’t our preference.

    In our view, the world is bombarded with sales messages, and people don’t like it.

    Wouldn’t it be cool if you could just attract your perfect customer to you?

    Inbound Marketing 

    The long-term strategy we recommend to generate leads is inbound marketing.

    Inbound marketing is designed to attract leads to you vs. running outbound campaigns.

    Although traditional definitions of marketing don’t consider paid advertising to be inbound, we disagree.

    As long as you optimize your Google Ad correctly, it could be something users find when they go out seeking a product or service. This paid ad will drive people to your site and turn them into leads.

    Attracting Leads

    You can attract leads to your business or a client’s business using PPC ads.

    SEO can also drive them to your target site, but PPC cuts directly through to the potential customers.

    Here are a few ways to automatically attract leads with PPC:

    1. Determine your target audience because this will drive the type of paid ad you order and how you set it up.
    2. Create effective ads by starting with keyword research. Find out exactly what users would type into Google to find your business. Write clear and concise copy that incorporates your top keywords, and includes a compelling call-to-action. If you design ads with images or video, make sure they are high-quality and represent your brand.
    3. Build optimized landing pages that are ranking for one of the specific keywords you include in your ad copy. Your ad and landing page should also match.

    It may take some time to get everything right, but once you do more leads will start messaging you for help with their PPC needs.

    Developing the Relationship

    Take time to develop a relationship with prospects. Show them you are trustworthy and convince them you are the agency for them.

    Using email marketing to send them killer content is one of the best ways to develop that relationship.

    You can send an automated sequence of content to your prospect with an autoresponder. Or you can use software like Mailchimp to set it up. Now every new customer who enters their email can automatically receive a sequence.

    What should you send these prospects?

    • Helpful articles that answer their questions and demonstrate your expertise in PPC.
    • Webinars: These are a great way to market the value of PPC. You could do them live (and we do), but you can also pre-record them.
    • Special Offers: We send promotions with a limited-time deal that helps get people off the fence. Don’t overdo this, but weaving in promotions works amazingly well.

    At the end of the day, clients order PPC from agencies that they know, like, and trust. That is what your paid ads and relationship development will accomplish.

    If you’d like to know more about getting started with Webinars, be sure to check out our two easy guides for that:

    Next, after our prospect is warmed up, let’s close the deal:

    Closing the Deal

    We have a good amount of clients that will purchase without ever talking to us because ordering is really easy. (We’re big fans of just putting an order button on your website and allowing prospects to purchase when they want).

    With that said, pushing prospects to a phone consultation is one of the best ways to further the relationship, gain that trust, and close the sale.

    We like to prompt prospects to schedule an appointment directly in a lot of our marketing through several ways:

    • CTAs (calls to action) in our emails
    • CTAs on our website
    • Or you can use a really cool software like Calendly that allows prospects to book a meeting

    These inbound marketing tactics allow you to sell WAY more easily because you don’t have to CONVINCE them of the value of PPC on the call. You have educated the prospect while developing a relationship with them.

    Once they schedule a call with you, all you have to do is learn about their situation, pitch, and close them.

    Conclusion

    You’ll be surprised at how quickly things take off once you set up your ads, landing pages, and email sequences. And since you’re working with us, it’s easy to scale up your business as you continue getting more clients.

    Now that we’ve shown you how to get appointments, let’s walk through the sales call itself.

     


     

    Selling PPC On The Phone: What To Say & How To Set Expectations

    To be able to talk to as many clients as you can book, it’s important to be able to streamline the conversation by guiding the call.

    A common mistake is to just start talking and selling, but this overwhelms the client and turns them off.

    Instead, we like to think of these calls as consultations instead of sales calls. Your job is to help connect a customer that has a problem with a solution.

    Plus, because we’ve already warmed up the client with all that killer inbound marketing, the close should be really easy!

    Here are the proper steps to the sales call:

    Step 1: Ask Questions (Get Ammo For Your Pitch)

    You should be asking questions so that you can understand the client’s market and gain insight into what is important to them in the sale.

    Here are some examples of questions you can ask:

    “Could you give me an overview of your business?”

    This question helps you understand some basics of their particular business and its challenges. Get to know their business model, how much a client is worth, etc.

    Look for terminology they use, services, or products they want to promote to get some ideas for keywords or pages to target.

    “What is your history with PPC?”

    They’ll give you an indication of their knowledge level and what PPC work they may have bought in the past if any. This will help guide how technical you can be in the conversation.

    You can probe a little to see whether they’ve had any sketchy work done for their website, so you can speak to how you are different.

    For instance, even simply explaining how outdated techniques are not effective and clearly showing the current ranking factors can go a long way.

    “What is a typical sale like for you?”

    The idea with this is to put something in your back pocket to clearly explain the return on their investment to them.

    For instance: If a roofer’s typical roof job is worth $10k, and if they are spending $2k per month on PPC, they could get on a contract for 5 months, and if they even get 1-2 clients, they could break even or get positive ROI very easily.

    Focus the conversation on how much ROI the PPC work you do will generate over time. This can really open their eyes to the power of PPC for their business.

    “What keywords are you looking at targeting?”

    People will often decide on some keywords they want to go after before speaking with you. It’s good to check on this early to see where their head is at in terms of keywords even though you’ll be doing some research for them.

    “What are you struggling with? What do you want to achieve?”

    You want to minimize your time on the call while still being effective. That being said, it can pay to give them a moment to answer a more open-ended question like this.

    They’ll feel more understood by you if you give them a chance to explain their answer to this question.

    More importantly, they’ll give you additional signals as to their business’s challenges, some of which can’t be solved through PPC (such as a poor product or bad service on their end).

    Asking what they want to achieve lets you know their expectations for your service, and whether those expectations could be fulfilled (or readjusted) by you.

    Step 2: Do a Quick PPC Analysis

    During the call, you can calculate ROI or ROAS using the tools we described above. You want to get a handle on where they are at currently, as well as in comparison to competitors.

    Being able to quickly rattle off stats, keywords, and opportunities really positions you as an authority while on the call.

    You can even use a tool like Ahrefs to examine PPC opportunities.

    It’s also beneficial to compare their metrics to a competitor’s. You can discuss high-performing keywords, CPC, and how much traffic they’re getting as a result of paid ads.

    Step 3: Explain PPC Basics To Your Client

    If they’ve indicated a lot of PPC knowledge, you can be straightforward in your use of the terminology. However, for the majority of clients, you should explain PPC in a way that’s easy to understand.

    The easiest way to explain PPC to your client is in simple terms.

    You should explain how Google Ads operates on a bidding system like an auction. Each business agrees to pay the cost-per-click or CPC of a keyword when it’s clicked by an online user.

    And you should add how important it is to have an optimized landing page. The ad will take them to your page but it’s the page content that will make the final sale or conversion.

    This is clearly an oversimplification of PPC but it will help explain the process to a potential client who may have no marketing knowledge or experience.

    Step 4: Setting Expectations

    It’s very important to set expectations when selling PPC.

    For example, SEO clients need to be told that it could take up to three months before they start seeing significant results.

    PPC results are more immediate but a campaign isn’t always fully optimized out of the gate. Sometimes you’ll need to try out different versions of the same ad to find out what works best.

    You may discover that certain keywords aren’t performing as expected and you can turn off those ads. There is time and effort into making it just right.

    New PPC clients should also realize that not all of the leads being driven to their website will make a conversion (purchases, email registrations, phone calls, or booking a meeting).

    There are other factors out of your control. Your client needs to actually answer the phone, respond to the email, close the deal, etc.

    The most important thing you can do is maintain an open line of communication. The majority of lost clients happen because of poor communication. Make sure clients are in the loop at all times!


     

    Closing The Sale & Handling Objections

    Once you’ve explained the required work and the prospect has had a chance to ask you their questions, it’s time to close the sale.

    Ask for the Sale

    Ask for the sale while you have them on the phone. If not you’ll most likely have to wait a couple of weeks and increase the chance of losing the sale.

    When it seems like their questions are done, Say, “So are you ready to get started?”

    If they hesitate or say they’ll order it later on your website, you can add in urgency by offering a special discount or bonus.

    Say “I can waive our regular set up fee that you’d get charged, but I have to place the order with you to do that.”

    Common Objections

    Pricing is a common objection because there are lots of cheap services online and the client thinks they can do PPC themselves.

    The issue is that many of the online services often stack up deliverables that don’t bring significant results. And, although PPC appears simple, it takes hours of hard work and the expertise of the advertising platform to be successful.

    You can rebut these statements by looking at the other offer and clearly explaining how much more value you will bring.

    Another common objection is asking for a one-off or a trial. Here you can explain that consistency is the best way to effectively use PPC.

    Use Special Offers To Help Them Cross The Finish Line

    You can use special offers to push them off the fence. It’s handy to always have something to give them on top of what you’ve listed.

    To avoid burning our customers out with too many discounts, we rotate deals on different products every month that we promote through email, ads, and a feature page on our site.

    You’ll need to figure out to what extent to do this on your own. This could take the form of:

    • Waiving the setup fee
    • A free month of PPC with a long-term contract
    • Discounts on bundles to encourage bigger purchases

    Be selective in your use of these incentives and keep an eye on margins.

    IMPORTANT: Make the PPC Purchase Easy

    To create as little friction as possible for the purchase, it’s a good idea to have people place their orders on your site while you have them on the phone.

    Many firms create contracts for each client that require a signature. There’s something about having them sign along a dotted line that can be a bit deterring.

    It’s easier to let them know what package works best and make the purchase easy.

    However, everyone’s business and clients are different. Yours might prefer giving them something to sign, especially if you got them to agree to three months of work or more.

    If so, adjust accordingly. You can use Docusign to create these electronic contracts.

    Once they’ve placed their order, you have every right to jump out of your chair and do a little dance before high-fiving anyone nearby.


     

    Reporting & Retention

    There’s nothing worse for a client than seeing you drop off the face of the Earth after selling them on your great service.

    To keep their confidence and get future orders, it helps to ensure their satisfaction post-purchase.

    Post-Purchase Follow Up

    Don’t wait until their first month is complete to follow up. Call them a week after the sale! This allows you to check in, let them know their campaigns are in-flight, and answer any questions they have.

    If you wait until their first month is over, they will have forgotten nearly everything you told them, and you’ll have to re-sell yourself and all the things you are doing.

    Monthly Progress Calls

    Calling to check in with them shows that you care about their success. Track your work and ad performance each month to show them what you’ve done and its effect.

    You can do this by:

    • Using Google Data Studio to show reports on traffic, clicks, and costs
    • Generate a report on the website’s conversion rate
    • Discuss revenue changes with the client and determine any high-performing products

    In the business of PPC, ensuring client satisfaction after fulfillment is crucial. That’s why we made sure you know how to set the right expectations beforehand.

    Weekly Reports

    PPC starts working much faster than SEO so it’s a good idea to start sending clients weekly reports of how their ads are working.

    They’ll be nervous in the beginning and as they start spending money they’ll want to see how it’s working. Providing weekly reports will show your transparency and help calm their nerves.

    Once they see what a good job you’re doing they probably won’t be as concerned with weekly updates and trust you to make the right decisions. But, those reports should always be easily available.

    Ensuring Client Satisfaction

    Unsatisfied customers are bound to happen in any industry. Your reputation for doing good PPC work is more important than keeping money from an individual customer who wasn’t satisfied.

    Offer great support every step of the way, including after fulfillment, by being available for them. If they express dissatisfaction, make sure their expectations are still realistic and try to correct them if not.

    The reality is that every client will eventually cancel, and it’s not always your fault. By setting expectations, over-delivering in value, communicating thoroughly, delivering on your service, and asking for feedback, you set yourself up for success.

    Case Studies

    Take note of the results you get from clients and keep a log. You can use past jobs and reviews from customers as proof of your ability to deliver great results.

    Not only that, you can use these metrics to create content like case studies for traffic and sales brought through PPC. That will earn you even more trust before the call.

    We have a couple of detailed guides to getting reviews here and here.

    You can also check out HOTH SEO & PPC Case Studies.


    Conclusion

    You’ve made it to the end of our guide on reselling PPC with The HOTH!

    As you can see, selling PPC isn’t as difficult as you expected and you don’t have to be an expert to start offering it through your agency.

    With a little hard work on the front end, you can get more leads and conversions for yourself or your client.

    Most people shop online for goods and services these days, and PPC ads are a way to reach potential customers directly. Selling PPC can transform your business and expand its earning potential.

    Become a HOTH reseller and we can take care of the hard work for you. You’ll also have access to special bonuses as part of our bulk buyer program.

    If you’re ready to get started selling PPC, book a meeting with us now. We’d love to help!