Internet Marketing Services for Dentists
Find new patients, connect with your existing patients, and promote your practice within your community.
Years ago dentists relied solely on patient referrals and the reputation they built for their practice.
These are still important but if you want to succeed today, you also need an active web presence so new patients can find you.
For digital marketing in healthcare, you need to correctly represent yourself to the public. The most important step is devising a strategy—that’s where we can help!
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Digital Marketing Services
The essential services we will provide for your practice are:
- Content Creation
- SEO and Local SEO
- PPC Campaigns
- Reputation Management
- Fully Managed Services
Not sure how to utilize these services? Read on for more information, or contact us to find out what dentist internet marketing services can do for YOUR practice!
Click here to contact our Digital Marketing Experts.
Dental Content Creation
New patients will Google you long before they book an appointment over the phone or online. They’ll browse your website and read patient reviews to see if your practice is the right fit for them.
This means your website needs to make a great first impression.
What content do you have on your website? How easy is it for patients to answer their questions about your services, costs, and the level of care they should expect from you?
Every webpage is vital for patients to learn more about your practice and develop trust. You want to gain their confidence.
We work with dental offices across the United States and often discover webpages with no clear call to action. This is a wasted opportunity. Every page on your site should drive visitors to the next step of booking an appointment.
We’ll help you make sure that your customers can quickly move through the process without searching for specific pages or details.
SEO and Local SEO
There is probably more than one dental office in your community. When a new patient searches online for a dentist, we want them to find your practice first and the way we do that is with dental SEO.
SEO stands for search engine optimization and is crucial for your business to stand out among the local competition. Most people never go past the first page of search results, so your ranking needs to be high.
By strategically adding keywords and building links, we’ll boost your website’s SERP (search engine results page) ranking. You need to appear on the first page so new patients will discover your practice.
And then your stellar content and clever call to actions will help close the deal.
Local SEO is crucial for dental practices to compete with their direct competition. Besides optimizing you local search visibility, we’ll also add your services to local directories, use localized keywords, and encourage your current patients to leave a review.
Once all of these things start happening, your SEO will shine!
PPC (pay per click) advertising helps you utilize specific search terms and strategies to increase your chances of finding new patients and dental leads.
Running paid traffic successfully takes a multi-faceted approach. At the core, paid traffic requires knowing your numbers, but also takes strategy, creativity, and a high level of knowledge of the ad platform.
We create custom landing pages to make your sales soar. Using our unique industry insights, we build high-converting landing pages that maximize conversions and deliver more leads at a lower cost.
Through our innovative paid advertising process, we put your campaigns on a strategic path to ROI.
Customers searching the internet for a dental office are more likely to book with practices that have a positive online reputation.
Reviews on sites like Yelp and Google, and testimonies from current patients are important for your reputation.
It’s impossible to please every patient but an effective management service can help you monitor and respond to both positive and negative feedback.
Reputation management is a great opportunity to demonstrate your values regarding patient satisfaction. It also demonstrates you can help resolve issues from the ground level.
Fully Managed Services
Do you want us to fully manage your SEO and PPC campaigns? Do you want everything handled on the backend so you can put things on autopilot?
With fully managed services, we take care of all the hard work so you can get back to what YOU do best and provide the best in-person experience for every patient that walks through your doors.
We will keep you clued in with as much or as little detail as you desire and provide you with regular check-ins to show you how your website is performing.
How to Get Started
Are you ready to take your dental practice to the next level? There’s no better way to do it than with an experienced dental marketing company.
Not sure exactly what you need to grow? That’s ok! We can help identify where you may need some extra guidance and suggest steps to take to help you reach your goals.
We look forward to helping you reach more patients soon!
Schedule a call with one of our Digital Marketing Experts now. Or if you’re ready to get started immediately, sign up for a HOTH account now!
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Have Any Questions?
Talk to one of our experts to come up with a strategy that works best for you and your company for free!View Availability
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