Earned Media —

Earned Media That Builds Authority Google and AI Already Trust

Original, journalist-style stories distributed across 4,000+ trusted publishers. Every campaign earns real editorial coverage, brand mentions, and high-authority backlinks that strengthen your visibility in search and AI-driven results.

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Good for

Link Building AI Visibility Brand Authority

What is HOTH Earned Media

HOTH Earned Media creates original editorial stories and distributes them across a verified network of 4,000+ U.S. publishers, including outlets like Houston Chronicle, SFGATE, AOL, and MSN.

4,000+

verified U.S. publishers

50+

guaranteed pickups per campaign

DR 30 to 75+

backlinks from trusted newsrooms

Every campaign is built around a single, data-rich story written in AP style by our editorial team.

It's optimized for syndication and distributed to real newsrooms, where it earns organic pickup across national and hyper-local outlets.

This is not a press release. It's not a blog republish.

It's journalist-style content that earns the kind of coverage, brand mentions, and backlinks that both Google and AI systems treat as trust signals.

What This Is Not

No wire services. No boilerplate announcements.

Coverage is earned through editorial quality and relevance.

Every story is original, written by our editorial team in AP style.

What You Get

✓

One original journalist-style story

written to AP editorial standards

✓

Distribution across 4,000+ trusted U.S. publishers

(national and hyper-local newsrooms)

✓

50+ guaranteed pickups per campaign

with DR 30 to 75+ backlinks

✓

Brand mention with homepage backlink

(or custom landing page link on request)

✓

Original bylines and artwork

distributed with every story

✓

Editorial review and optimization

for news pegs, AP style, and maximum pickup potential

✓

Detailed performance reporting

showing every pickup, publisher, domain rating, location, and audience reach

How It Works

Step 1

Submit a Topic or Headline

You provide a topic, angle, or headline. You can also submit a published URL for editorial review.
Step 2

Editorial Review and Story Creation

Our team writes an original, data-rich story optimized for AP style, news pegs, and syndication.
Step 3

Syndication Across 4,000+ Publishers

The story is published and distributed across our partner network, earning organic pickup from real newsrooms.
Step 4

Results and Reporting

Campaign results appear on your dashboard within 10 days of publication. You get a full breakdown of pickups, publishers, domain ratings, locations, and audience reach. Typical turnaround is 9 to 10 business days from order to distribution.

Pricing & Plans — —

Check out our best offers

HOTH Earned Media

Each campaign is built around a single, high-quality editorial story designed to earn broad pickup and long-term authority signals.

$3,500 /Per Campaign

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Original journalist-style editorial story
Syndication to 4,000+ publisher network
50+ guaranteed pickups (DR 30 to 75+)
Brand mention + backlink (homepage or landing page)
White-label performance reporting

Authority That Algorithms Trust —

Why Earned Media Works

Authority Google and AI Trust

Earned placements on real news sites build the trust signals that Google, AI Overviews, ChatGPT, and other AI systems use to recommend brands.

Credibility That Compounds

Each campaign reinforces your brand’s reputation. Coverage from trusted publishers creates authority that grows over time, not links that expire.

Real Newsroom Distribution

Stories go to actual editorial teams at national and hyper-local outlets. This is earned pickup, not paid placement or press release wires.

AI-Ready Brand Signals

Every campaign builds brand mentions, entity signals, and citations that help AI systems recognize and recommend your business.

Built for Modern Visibility —

Who Earned Media Is For

Brands building long-term authority

You want coverage that compounds over months and years, not one-time link placements that lose value.

Agencies reselling visibility services

White-label reporting makes it easy to deliver results to your clients under your own brand.

Businesses that want to show up in AI results

Earned Media builds the entity signals, brand mentions, and citations that AI Overviews, ChatGPT, and Perplexity use to recommend brands.

Companies that need credibility at scale

If you want 50+ editorial placements from a single campaign rather than buying links one at a time, this is the product.

Not sure if Earned Media is the right fit?

If you need quick, affordable link diversity from existing blog content, check out Content Syndication. If you need targeted placements on specific high-DR news sites, Exclusive Media Links may be a better starting point. Many clients use all three together.

Track Your Impact —

See Your Results In Action

Every campaign includes a detailed performance report on your dashboard. You see exactly where your story was picked up, the domain rating of each publisher, the geographic reach of your coverage, and total audience size. No guessing, no black boxes.

FAQ's —

Everything You Need To Know

What is HOTH Earned Media?

HOTH Earned Media is an editorial syndication service. We create original, journalist-style stories and distribute them across a network of 4,000+ U.S. publishers. Each campaign guarantees 50+ pickups with DR 30 to 75+ backlinks.

How is this different from Content Syndication?

Content Syndication ($99) republishes your existing blog post to 200+ sites. Earned Media ($3,500) creates a brand-new editorial story written to AP standards and distributes it to 4,000+ publishers with 50+ guaranteed pickups. The quality, scale, and authority signals are significantly higher.

How is this different from a press release?

Press releases announce news and are distributed through wire services. Earned Media creates journalist-style editorial content that earns organic pickup from real newsrooms. The content reads like reporting, not an announcement, which makes it more credible to both readers and AI systems.

How is this different from Exclusive Media Links?

EML places individual links on specific, vetted U.S. news sites (DR 30 to 60+). Earned Media distributes a full editorial story across thousands of publishers for broad coverage. Many clients use both: Earned Media for wide authority and brand signals, EML for targeted high-DR placements.

What kind of content gets created?

Each story is original, data-rich, and written in AP editorial style. It includes original bylines and artwork. Stories are optimized for news pegs and syndication pickup. No advertorial content, promotional language, or sales links are included.

What publishers will my story appear on?

Stories are distributed to a network of 4,000+ U.S. publishers including outlets like Houston Chronicle, SFGATE, Nexstar, McClatchy, AOL, and MSN. Pickup depends on story quality and editorial relevance, so specific placements are not guaranteed.

Are the links dofollow?

Links from publisher pickups are syndication-style and include a rel canonical tag. The link authority comes from appearing on high-DR, editorially trusted domains.

What does the reporting include?

You receive a detailed performance report showing total pickups, each publisher and its domain rating, geographic location of pickups (map view), and total audience reach.

What is the turnaround time?

Typical turnaround is approximately 10 business days: 1 day for editorial review, 7 to 8 days for story production and optimization, and 1 day for publication and distribution. Results appear on your dashboard about 10 days after publication.

What niches or topics work best?

Data-rich, newsworthy topics perform best. Stories should be informational and editorial in nature. Content that is purely promotional, contains first-person language, or reads like advertising will be revised or declined during editorial review.

Are there any content restrictions?

Stories must have an individual’s name as the byline (not a brand name). Brand subject matter experts can be quoted, but C-suite, marketing, or sales personnel cannot be quoted. All cited data must include methodology and source links. No advertorial content is distributed.

Can I use this for gray niches?

Earned Media follows the same niche guidelines as Content Syndication. Topics related to gambling, weapons, alcohol, tobacco, marijuana, adult content, cryptocurrency, and similar categories are not eligible.

Earned Media

Build the Authority That Google and AI Already Trust

One campaign. 50+ editorial placements. Authority that compounds.

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