Technical SEO —

Fix Hidden Site Issues and Get Found in Google and AI

If your site has crawl errors, slow load times, or missing schema, Google and AI won’t show it. Our Technical SEO Audit uncovers those hidden problems and gives you the fixes you need to earn higher rankings, faster performance, and more visibility in AI-driven answers.

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Pricing

HOTH Technical SEO Audit

HOTH Technical SEO Audit helps to identify areas for improvement in technical SEO, content, and backlinks on your website to improve search engine visibility and organic traffic.

$1,000

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AI Visibility —

Why Technical SEO Matters for AI Visibility

Search is evolving. Google and other platforms are moving toward answer-first results, showing users direct responses instead of sending them to multiple sites. Without strong technical SEO, your brand risks being invisible in these zero-click experiences. That’s why we focus on both SEO and AEO (Answer Engine Optimization):

Comprehensive Diagnostic Crawl

We perform a deep-node audit across your entire domain to identify barriers to effective crawling and indexing.

Strategic Recommendations

Our specialists manually identify technical friction—from redirect chains to Core Web Vital failures—and provide clear, prioritized recommendations for your developers to implement.

Schema & Metadata Review

We evaluate your existing structured data and title tags to ensure they meet the high-performance standards required for modern search and AI-rich snippets.

Who Benefits from Technical SEO + AEO?

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Businesses that depend on organic traffic to generate leads and sales

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Companies losing visibility to competitors in Google and AI answers

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Agencies or resellers who want white-label technical expertise

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Teams without a dedicated technical SEO specialist

Access and Indexing

What We Do

We optimize robots.txt, sitemaps, and canonical tags to remove every barrier between your content and search engine crawlers.

Why It Matters for AI Search

Ensures your newest content is immediately discoverable by AI agents and bots, not stuck in a crawl queue.

URL and Site Structure

What We Do

We identify and eliminate redirect chains, 404 errors, and orphan pages to streamline your site hierarchy.

Why It Matters for AI Search

Creates a clean map for bots to crawl efficiently without wasting your site\'s crawl budget on dead ends.

On-Page and Schema Review

What We Do

We evaluate your header structures and existing structured data for accuracy and completeness against current standards.

Why It Matters for AI Search

Confirms your data is machine-readable so AI can pull your information into answer boxes and rich results.

Technical Performance

What We Do

We analyze Core Web Vitals (LCP, CLS, INP) and mobile responsiveness across your key pages.

Why It Matters for AI Search

Future-proofs your site for high-speed retrieval in mobile and voice-based search interfaces.

Real Results From Technical SEO

We provide a high-fidelity diagnostic of your site’s technical health, focusing on the four pillars of modern search: Access & Indexing, URL Architecture, Technical Performance, and Internal Site Structure. We don't just find errors; we bring your site to the water's edge of search engine visibility.

Bail Bonds Technical SEO: 8-Point DR Boost + Traffic Gains

Our Role as Your Technical Strategist

Every site is built differently. Our audit gives you the full picture: every issue found is categorized by priority (Critical, High, Medium, and Low) so you know exactly where to focus. From there, you have options. If you have a dev team ready to run with it, we hand off the blueprint and you’re off. If you’d rather have us handle the fixes, we can provide an upfront quote for implementation and you choose which tiers of work you want us to take on. Either way, you stay in control.

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Don’t let technical issues hold you back. Make your site not just search-ready, but answer-ready.

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FAQ's —

Everything You Need To Know

How do I get started with a Technical SEO Audit?

To begin, select the Technical SEO Audit from the products dropdown in your HOTH dashboard. The ordering process will guide you through providing website access. Our team is always happy to help if you have questions.

For the Audit: We primarily require access to your Google Search Console (GSC). This is crucial for diagnosing how Google perceives your site, including crawl errors and indexing issues. While an audit is possible without GSC, providing access allows for a much deeper analysis.
For Implementation: If you later hire us to fix the issues, we will then need access to your website’s backend (CMS) and sometimes hosting.

Why should I get a Technical SEO Audit?

A technical audit is a comprehensive health check that provides a roadmap to improve your website’s visibility and performance. Key benefits include:

Identifying and addressing critical errors that hurt rankings. Enhancing site performance and speed. Improving how search engines crawl and index your pages. Resolving issues like broken links, and optimizing meta tags and schema markup.

I have an audit from another company. Can you use it to provide a quote for fixes?

No. Because we did not perform the audit ourselves, we cannot verify the accuracy or completeness of the findings. To ensure we properly scope the work and deliver the best results, we must perform our own comprehensive audit before providing an implementation quote.

My audit is over 6 months old. Is it still valid?

It depends on what has happened since the audit was completed. If no changes were made to the site, we can likely proceed with the original audit. Please check with your account manager to confirm. If you attempted to implement fixes yourself, a new audit is required. This is essential for due diligence, as we need a current and accurate picture of the site’s health. You wouldn’t want a doctor to prescribe treatments without a proper diagnosis.

Can you help with a site migration?

While we do not manage the pre-launch migration process (like creating redirect maps), our audit is a crucial step after your new site goes live. Post-migration, we can identify any issues caused by the move, review the effectiveness of your 301 redirects, and ensure a smooth transition without losing SEO value.

What if my website's platform (CMS) is causing the problems?

This is a common issue. Our audit will pinpoint whether SEO problems are tied to CMS limitations. We can implement all fixes that are within your CMS’s capabilities. For deeper issues tied to the platform’s architecture, we’ll provide your development team with a clear technical roadmap to follow.

Should I fix my current website or build a new one?

An audit is the best first step to answer this. It is often faster and more cost-effective to fix an existing site. The audit gives you a clear roadmap of what’s wrong and the cost to fix it, helping you make an informed decision. Even if you decide to rebuild, the audit serves as a critical SEO checklist for your developer to ensure the new site is built correctly from the start.

I have a specific technical question (e.g., a Google Search Console error, URL structure). What should I do?

For small, one-off issues, a quick Google search can often provide answers. If you are a client, your account manager can also assist. However, if you have multiple issues or the problem seems complex, a full Technical SEO Audit is the best way to get a complete diagnosis. Many technical issues are ranking factors and can prevent your site from appearing in search results entirely.

How does this service work with my HOTH X campaign?

Our services integrate seamlessly. We coordinate the technical fixes with your overarching HOTH X strategy, ensuring a cohesive approach. This alignment maximizes the impact of both campaigns and drives the best possible results for your online presence.

Can I speak with a technical expert before I buy the audit?

Our Technical SEO Audit is designed to be a streamlined, productized service, so we do not offer live pre-audit calls with our technical team. Your sales representative or account manager is fully equipped to answer questions and walk you through the process. Once the audit is complete, you will have a dedicated review call with our technical lead to discuss the findings and strategy in detail.

What do I get with the audit and how long does it take?

You will receive a comprehensive audit report, often over 40 pages, that details all findings and provides an actionable list of prioritized recommendations. The custom audit is typically delivered within 20-30 business days, depending on your website’s size and complexity.

Can I see an example report? Are they white-labeled?

Yes, you can view a sample audit. We can provide both HOTH-branded and white-labeled reports to suit your needs.

Who implements the fixes found in the audit?

You have two options. After you receive the audit, you’ll meet with your account representative to discuss the findings and priorities.

How long does implementation take?

The timeline is flexible. For most projects, we can complete all implementation fixes within 20-30 days. However, if you have specific budget limitations (like a HOTH X client), we can strategically space the work out over several months. This allows you to make steady progress while still investing in other key areas like content and link building.

What’s the difference between SEO and AEO?

SEO helps your site rank in Google, Bing, and other engines. AEO ensures your content is structured and trustworthy so it can be cited in AI Overviews, chatbots, and voice assistants. Technical SEO bridges the two.

Do technical fixes really help with AI Overviews?

Yes. Answer engines rely heavily on structured, crawlable, and semantically clear content. Fixing schema, improving site speed, and ensuring crawlability improve your chances of being surfaced in AI-driven results.