Local SEO Services That Put You in the Map Pack and AI Overviews
Local SEO from a team that has built local visibility for thousands of clients since 2010. Five ala carte products covering citation cleanup, review and reputation management, location pages, and local content. Transparent pricing. Built for Google Maps, GBP, and AI-powered local search.
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See every local SEO product, organized by tier.
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Citation Cleanup is our foundation product. Fix your NAP across every directory for $399 per location.
See Citation Cleanup →What are local SEO services?
Local SEO services help businesses show up where local customers are searching: Google Maps, the Map Pack, local AI Overviews, and location-based search results. Strong local SEO is built on three pillars: NAP consistency across business directories, an active and well-managed Google Business Profile, and location-specific content that signals expertise and authority in a specific market. The HOTH offers five ala carte local SEO products covering citation cleanup, review and reputation management, content refresh for location pages, niche-expert local content, and conversion-focused service-area pages, plus a fully managed option for businesses that want a strategist running the full local plan.
Real local SEO results, real numbers. Plus the data behind why local still wins.
Local search drives more high-intent traffic than almost any other channel. Here’s what consistent local SEO investment delivers, and what the broader data says about why local visibility is now table stakes.
Every local SEO product, by tier
Two tiers, five ala carte products. Start where you are. Move up as your local presence matures. Not sure which tier? Take Find My Fit →
Build the local foundation
For businesses that need to fix the basics: consistent business citations across every directory, an active GBP with steady reviews, and accurate location information across every platform Google and AI consult.
Citation Cleanup
Fixes inconsistent business NAP across every directory and aggregator. The single biggest blocker to Map Pack rankings. Manual outreach to correct citations on Acxiom, Neustar Localeze, Infogroup, Factual, Foursquare, and top business directories.
Review and Reputation Management
Monthly review management plus GBP optimization. Builds the reputation signals AI Overviews, the Map Pack, and customers all rely on. Weekly photo uploads, keyword-rich metadata, geotagged images, and review responses.
Move from local presence to local dominance
You have the foundations. Now you need authority content and conversion-focused pages that turn local visibility into customers. Acceleration products move the needle on the harder outcomes: topical authority for local searches, and pages that actually convert.
HOTH Blogger Pro
Niche-expert blog writing for local industries: law, medical, home services, real estate, automotive. Writers with published bylines in your field. Drives topical authority for the queries customers actually search.
Or want local SEO done for you?
Managed SEO combines citation cleanup, GBP optimization, review management, location pages, and local content into one program run by a dedicated strategist. Built for single-location businesses ready to dominate their market and for multi-location brands that need scale and consistency. Starts at $1,000/month.
Compare every local SEO product
All five ala carte products at a glance. Pricing, signal type, and best-fit use case for each.
| Service | Starting Price | Signal Type | Best For | Tier |
|---|---|---|---|---|
| Content Refresh | $40 / page | On-page local content | Location pages and service-area pages that should be performing but aren’t | Foundation |
| Review and Reputation | $275 / month | Trust and reputation signals | Building reviews, GBP activity, and the trust signals AI Overviews and Map Pack pull from | Foundation |
| Citation Cleanup | $399 / location | NAP consistency | The single biggest Map Pack ranking factor: consistent business info everywhere Google checks | Foundation |
| HOTH Blogger Pro | $80 / post | Local topical authority | Niche-expert blog content that wins local industry searches (legal, medical, home services) | Acceleration |
| HOTH Web Copy | From $25 / page | Conversion-focused pages | Service-area pages, location pages, and local landing pages that convert local traffic | Acceleration |
Frequently asked questions
Answers to the most common questions about The HOTH’s local SEO services, pricing, and process.
What are local SEO services?
Local SEO services help businesses show up where local customers are searching: Google Maps, the Map Pack, local AI Overviews, and location-based search results. The HOTH offers 5 ala carte local SEO products covering citation cleanup, review and reputation management, content refresh, niche-expert blog content, and conversion-focused web copy.
How much does local SEO cost?
The HOTH’s local SEO services start at $40 per page for Content Refresh, $275 per month for Review and Reputation Management, and $399 per location for Citation Cleanup. HOTH Blogger Pro is $80 per post and Web Copy starts at $25 per page. Managed SEO (the bundled option) starts at $1,000 per month.
Why is citation cleanup so important for local SEO?
Inconsistent business citations (NAP data) across directories is one of the biggest local SEO blockers. Google uses citations from across hundreds of directories and aggregators to verify that your business is real and the information is accurate. If your name, address, or phone number is different across sites, Google trusts your business less, and your Map Pack rankings suffer. HOTH Citation Cleanup manually fixes citations across Acxiom, Neustar Localeze, Infogroup, Factual, Foursquare, and top business directories. $399 per location.
How does Review and Reputation Management work?
HOTH Review and Reputation Management is a monthly service that manages your Google Business Profile activity (weekly photo uploads, geotagged images, keyword-rich metadata), responds to reviews, and builds the reputation signals AI Overviews and the Map Pack both rely on. Search and AI tools favor businesses that look active, which is why ongoing management beats one-time setup. $275 per month.
Will local SEO help me show up in AI Overviews?
Yes. AI Overviews and AI-powered local search rely on the same trust signals that drive Map Pack rankings: consistent NAP data, active GBP, positive reviews, and accurate information across business directories. Strong local SEO improves both. The HOTH’s Review and Reputation Management specifically builds the reputation signals AI tools weigh when choosing which local businesses to cite.
I have multiple locations. How does pricing work?
Citation Cleanup is priced per location or per NAP, so multi-location businesses pay per location. Review and Reputation Management is priced per month per location. Web Copy and Content Refresh are priced per page, so each location page is billed separately. For multi-location businesses or agencies managing many clients, Managed SEO typically offers better value than ordering products separately.
Do you check business data aggregators like Acxiom and Neustar?
Yes. Citation Cleanup covers the major aggregators that feed citation data into hundreds of downstream directories: Acxiom, Neustar Localeze, Infogroup, Factual, and Foursquare. Fixing the aggregators is critical because they’re the source of truth for most of the smaller directories.
What is the difference between local SEO and regular SEO?
Regular SEO targets ranking for keywords in the main Google search results. Local SEO targets ranking in the Map Pack (the top 3 results with a map), the local results that appear for location-aware searches, and increasingly AI Overviews when someone searches for nearby businesses. Local SEO relies on different signals than general SEO: NAP consistency, GBP activity, review velocity, location-specific content. Most local businesses need both, but local SEO is what drives Map Pack visibility and local traffic specifically.
Will you optimize my Google Business Profile (GBP)?
Yes. Review and Reputation Management includes ongoing GBP optimization: weekly photo uploads, keyword-rich metadata, geotagged images, and review responses. You provide admin access to your GBP, and we manage the day-to-day activity that keeps it active and ranking. Most businesses set up their GBP once and never touch it again, which is exactly where the opportunity is.
What is the difference between ala carte local SEO and Managed SEO?
Ala carte means you order specific products as needed and manage the strategy yourself. Managed SEO bundles citation cleanup, review management, content, web copy, and any other local SEO work under a dedicated strategist who runs the full plan. Ala carte is best for in-house teams or single-location businesses that know what they need. Managed SEO is best for multi-location businesses, agencies, or any business that wants a strategist coordinating every local signal. Managed SEO starts at $1,000 per month.