SEO for online stores is an ever-changing and evolving game, so what worked yesterday could be the complete opposite of what works today.  That’s why conducting regular eCommerce SEO audits is a must for maintaining (and exceeding) your current search engine rankings.  How does SEO change? Google updates happen (like the recent update to their … Continued

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2025.  Yet, the conversation looks a lot different now than it did just a few years ago.  In particular, Google’s SGE is set to throw a wrench into traditional search methods due to … Continued

It’s no secret that SEO is one of the most effective ways to market a business online, as organic & local searches on engines like Google account for 69% of all digital traffic.  Additionally, search engines direct 300% more traffic to content websites than social media channels.  So if you want to increase your leads … Continued

If you’re conducting an SEO campaign on Google, you’ll definitely want to allocate plenty of time and resources toward building a healthy link profile.  Backlinks are an essential ranking factor for Google’s search algorithms, as they value websites that get lots of links from trusted, authoritative websites.  Out of all the ways to obtain backlinks, … Continued

SEO marketing is still effective in 2023, as it has an average return of 22:1, which equates to a 2,200% ROI.  However, to achieve such impressive numbers, your content must be flawlessly optimized for maximum online visibility.  That means conducting regular SEO audits to catch & resolve issues that could threaten your SERP rankings.  You … Continued