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Understanding Link Insertions And Their Impact on SEO

By Trevor

News flash: link-building strategies are still crucial for SEO, especially for Google campaigns.  This rings true even in the age of zero click searches and generative AI.  Despite a rapidly changing search landscape, generating backlinks remains a surefire way to boost your online visibility and outrank competitors.  How do we know? Research has found that … Continued

Doing Your SEO Homework: Using SEMrush for Keyword Research

By Trevor

Do you know which search terms your audience looks up the most? If the answer is no or maybe, it’s time to brush up on your keyword research.  Even if you’re an experienced SEO who’s researched keywords for years, there’s always something new to learn.  That’s especially true if you’ve never used SEMrush Pro, as … Continued

Google Search Quality Guidelines: What You Need to Know

By Trevor

Google has updated its Google Search Quality Guidelines multiple times since 2017. With these changes, you may be wondering how Google’s algorithm will affect your search engine results. For those that don’t know, Google Search Quality Guidelines is a 150-page document for Google’s search quality evaluators.   These Google search quality raters are the people contracted … Continued

Amazon SEO: The Ultimate Guide To Amazon Optimization

By Trevor

You and your team have developed a great product. It solves problems. It’s unique and intuitive. It makes life better for people. But when people search for products, your solution remains buried in the results beneath inferior imposters.  It’s demoralizing. It feels completely unfair. But in today’s article – I’m going to show you exactly … Continued

Local SEO Checklist: 13 Tips To Optimize Your Site

By Trevor

97% of search engine users have searched for a local business. So there’s no wonder that local business owners are going to great lengths to optimize their sites for Google and other search engines. Especially when you take into account that 28% of all local searches result in a purchase! Getting your local SEO right … Continued

Link Building for CBD SEO: Tactics to Get High-Quality Backlinks

By Trevor

Ever since its official legalization in 2018, CBD has emerged as one of the top-selling health and wellness supplements.  In fact, the CBD industry is expected to reach $7.8 billion in 2022, with more continued growth on the horizon.  As such, CBD products and websites are popping up left and right – meaning you need … Continued