By Micaela
The local SEO landscape looks a lot different than it did just five years ago, and there’s pretty much one culprit responsible for its transformation: artificial intelligence. AI has been reshaping the local SEO world in two ways: Through the rise of AI-powered tools that can automate SEO tasks (like creating content and doing keyword … Continued
By Micaela
Imagine that you need to find a new dentist in your town. What would your first action be? If you’re like 99% of people today, it’s to conduct a local search on an engine like Google or Bing. This is because local searches are quick and convenient, and often lead to a user making a … Continued
By Micaela
What’s the very first thing you do before deciding to visit a new business? If you’re like 95% of modern consumers, it’s to check out online reviews. After all, it would be a shame to waste your hard-earned money on subpar products or services. Reviews act as a form of social proof that something is … Continued
By Micaela
If you run a brick-and-mortar business, it’s crucial to get your location ranking for relevant Google Maps searches. Why is that? There are two primary reasons, which are: The local 3-pack search feature appears for most local searches and integrates Google Maps (42% of local searches end with local pack clicks). 67% of users choose … Continued
By Micaela
Are you about to release an awesome new service? Or is your head chef about to reveal an exciting new dish that’s only available on Saturdays? Both are perfect scenarios for using Google Posts, which is a feature of Google Business Profile. Using it lets you inform and engage with your target audience, such as … Continued
By Micaela
If you want to reign at the top of the search rankings in your industry, you need backlinks coming from relevant, trusted websites. This is because backlinks, which are links on other sites that ‘point back’ to yours, serve as credibility votes for the accuracy and quality of your content. What proof do we have? … Continued
