Link-building has been a part of SEO since the beginning of Google, but it’s definitely evolved over time.  In the early days of the internet, generic email outreach was typically enough to seal the deal.  Today, search engines have grown by leaps and bounds, and SEO is now a widespread practice. As a result, site … Continued

Does your website’s content scratch every itch your target audience has? If it doesn’t, you could be dealing with a content gap, which is more common than you might think. A content gap occurs whenever there’s a difference between the type of content your audience wants and the content actually provided on your website.   In … Continued

When most marketers think of SEO, they imagine clever keyword research, high-quality content creation, and sleek tactics for acquiring backlinks.  Yet, these are all on-page and off-page SEO techniques, as technical SEO factors often get overlooked.  While fixing broken links and improving your loading times aren’t as exciting as content creation, technical SEO is still … Continued

Link-building is what separates an average online store from a top-tier E-commerce juggernaut.  Put another way, valuable backlinks are what help you secure a bigger slice of the $6.33 trillion E-commerce pie.   Why is that? It’s because authoritative, relevant backlinks are crucial ranking factors in search engines, especially Google.  Therefore, if you want to extend … Continued

Are you about to go global with your business? If so, only targeting Google for your SEO efforts probably won’t cut it anymore.  Instead, you’ll have to expand to an international SEO strategy, which typically means doing SEO for other search engines and possibly creating alternate versions of your website in other languages.  While it’s … Continued

Is there a competing website you can’t seem to outrank on the SERPs (search engine results pages)? If so, you need to perform an SEO competitor analysis to understand why they always seem to be on top.  Otherwise, you’ll be shooting in the dark with your SEO efforts, making it highly unlikely that you’ll ever … Continued