AI Visibility Services That Get You Cited in AI Search
AEO services that earn your brand citations in ChatGPT, Google AI Overviews, Perplexity, and Gemini. Seven ala carte products covering editorial coverage, AI-trusted media placements, expert PR, content refresh, and reputation signals. Transparent pricing. Real editorial signals, not press wire spam.
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Earned Media earns 50+ pickups on 4,000+ publishers, the citation density AI systems read.
See Earned Media →What are AI visibility services?
AI visibility services, sometimes called Answer Engine Optimization or AEO, help brands earn citations in AI-powered search experiences like ChatGPT, Google AI Overviews, Perplexity, and Gemini. AI systems decide which brands to recommend based on signals like editorial coverage on trusted publishers, citation density across the web, reputation scores, and how well your existing content answers buying questions. The HOTH offers six ala carte AI visibility products covering Earned Media, Exclusive Media Links, Digital PR, Content Refresh, and Review and Reputation Management, plus a fully managed option called AI Discover for brands that want a strategist running the full plan.
Real visibility from real campaigns. Plus the data behind why AI search has shifted.
AI Overviews now appear on nearly half of Google searches, and the top organic result loses about 34% of its clicks when one shows up. Here’s what that translates to in client results, and what the broader data says about why brands without AI visibility are losing traffic.
Every AI visibility product, by tier
Three tiers, seven ala carte products. Start where you are. Move up as your authority profile grows. Not sure which tier? Take Find My Fit →
Build the baseline
For brands new to AEO, or just shoring up the on-site and reputation signals AI systems check first. Foundation products are accessible, fast, and safe. They build the trust signals AI models rely on without requiring a full off-page program yet.
Content Refresh
Update existing pages for AI summarization, recency, EEAT, and modern AEO patterns. Helps AI systems read and cite your content correctly.
Review and Reputation Management
Build Google Business Profile reviews and reputation signals that influence AI Overviews, the local pack, and customer trust.
Exclusive Media Links Silver
DR 30+ US news site placements with 1,000+ organic traffic. Evergreen editorial content with dofollow links. Efficient scaling for AI citations.
Add citation density and pick up speed
You have a baseline. Now you need to add the kind of editorial signals that get pulled into AI answers. Acceleration products work because they put your brand on higher-authority publishers and in real journalist coverage, not in press wire spam.
Exclusive Media Links Gold
Premium DR 60+ US news site placements with 10,000+ organic traffic. The same domains AI Overviews and ChatGPT actively cite.
The citation density AI search rewards
You want your brand cited across the kind of editorial coverage AI systems weight most heavily. Premium products earn coverage at scale on real publishers, not press wires, so the citation density compounds month over month.
Or want it done for you?
AI Discover combines Earned Media, EML, Digital PR, Content Refresh, and Review and Reputation Management into one managed program. A dedicated strategist runs every channel together so every trust signal AI looks for is being built at once. Starts at $775/month.
Compare every AI visibility product
All seven ala carte products at a glance. Pricing, authority signal, and best-fit use case for each.
| Service | Starting Price | Signal | Best For | Tier |
|---|---|---|---|---|
| Content Refresh | $40 / page | On-site content updated for AEO | Existing pages that should be ranking and being summarized by AI but aren’t | Foundation |
| Review and Reputation | $275 / month | GBP reviews and reputation signals | Building the trust signals AI Overviews and local pack pull from | Foundation |
| EML Bronze | $1,100 / 10-pack | DR 20+ real-world sites | Volume placements that complement premium EML tiers | Foundation |
| EML Silver | $300 / link | DR 30+ news site editorial | Efficient scaling of AI-trusted source placements | Foundation |
| EML Gold | $450 / link | DR 60+ news site editorial | Same domains AI Overviews and ChatGPT already cite | Acceleration |
| Digital PR | $1,500 / month | Real journalist expert quotes | Reactive editorial coverage via Qwoted, Featured.com, SOS, HARB2B | Acceleration |
| Earned Media | $3,500 / month | 4,000+ US publishers | AI brand mention density at scale (50+ placements per campaign) | Premium |
Frequently asked questions
Answers to the most common questions about The HOTH’s AI visibility services, pricing, and process.
What are AI visibility services?
AI visibility services, sometimes called Answer Engine Optimization or AEO, help brands earn citations in AI-powered search experiences like ChatGPT, Google AI Overviews, Perplexity, and Gemini. AI systems decide which brands to recommend based on editorial coverage on trusted publishers, citation density across the web, reputation signals, and how well your existing content answers buying questions. The HOTH offers 6 AI visibility products covering Earned Media, Exclusive Media Links, Digital PR, Content Refresh, and Review and Reputation Management.
How much do AI visibility services cost?
The HOTH’s AI visibility services start at $40 per page for Content Refresh and $275 for Review and Reputation Management. Exclusive Media Links comes in three tiers: Bronze at $1,100 per 10-pack ($110/link, DR 20+), Silver at $300 per link (DR 30+), and Gold at $450 per link (DR 60+). Subscription products like Digital PR start at $1,500 per month and Earned Media at $3,500 per month. The managed AI Discover program starts at $775 per month.
How do I get my brand cited in ChatGPT, AI Overviews, and Perplexity?
AI systems cite brands they’ve seen mentioned across trusted editorial sources. The fastest path is Exclusive Media Links Gold on DR 60+ US news sites that ChatGPT and AI Overviews already pull from, plus Earned Media for citation density across 4,000+ publishers. Content Refresh ensures your existing pages are written in formats AI models can summarize correctly. The HOTH grew its own generative AI traffic 354% in 12 months using this combination.
What is the difference between EML Gold, Silver, and Bronze?
EML Gold places your brand on DR 60+ US news sites with 10,000+ monthly traffic and 750+ word evergreen editorial. It targets the same domains AI Overviews and ChatGPT actively cite. EML Silver places on DR 30+ news sites with 1,000+ traffic and 500+ word editorial. EML Bronze is a 10-pack volume play on DR 20+ real-world sites: radio stations, regional newspapers, and niche publications. Gold is for flagship authority. Silver is for efficient scaling. Bronze is for blended link velocity that makes the rest of your profile look natural. Many brands use all three together.
What is the difference between Digital PR and Earned Media?
Digital PR is reactive: The HOTH’s team responds to live journalist queries on Qwoted, Featured.com, SOS, and Help-a-B2B Writer to land your brand in real editorial coverage with expert quotes. It runs at $1,500 per month with a 3-month minimum. Earned Media is proactive: The HOTH creates journalist-style stories and distributes them across 4,000+ verified publishers, earning 50+ placements per campaign. It runs at $3,500 per month. Digital PR is best for thought leadership and expert positioning. Earned Media is best for AI citation density.
Can Content Refresh really help with AI search?
Yes, and it’s one of the most underrated AEO levers right now. AI systems summarize content based on how clearly it answers questions, how recent it is, and how well it signals expertise. Content Refresh updates existing pages with current information, clean answer formats, modern semantic structure, and stronger EEAT signals. One HOTH ecommerce client earned 149 AI mentions from a single Content Refresh campaign, plus a +25% traffic increase and +40% traffic value gain.
How long does it take to see results from AI visibility work?
Earned Media and EML placements typically show up in AI answers within 2 to 6 weeks of going live, since the placements are evergreen editorial content that AI crawlers re-evaluate frequently. Digital PR has a 3-month minimum because reactive journalist outreach takes time to build a coverage cadence. Content Refresh can show ranking and AI summarization improvements within 30 to 60 days. The full compounding effect, where multiple signals reinforce each other, typically takes 3 to 6 months.
What is the difference between ala carte AI visibility and AI Discover?
Ala carte means you order specific products as needed and manage the strategy yourself. AI Discover is The HOTH’s managed AI visibility program: it bundles Earned Media, EML, Digital PR, Content Refresh, and Review and Reputation Management under a dedicated strategist who runs the full program together. Ala carte is best for in-house teams or agencies that know which signals they need. AI Discover is best for businesses that want a strategist handling every channel of AEO at once. AI Discover starts at $775 per month with a 3-month minimum and limited spots per quarter.
Do AI Overviews really hurt organic traffic that much?
Yes. When Google shows an AI Overview, the top organic result loses about 34% of its clicks. Users are roughly 47% less likely to click any link when AI summaries appear, and some sites have seen traffic drops of up to 60% on queries where AI Overviews are present. The brands earning impressions inside the AI Overview itself are the ones whose visibility is increasing. That is what AI visibility services are designed to solve.
Are The HOTH’s AI visibility placements safe and white-hat?
Yes. EML placements are 100% white-hat. No sponsored tags, no PBNs, just real editorial placements on trusted US news sites Google already indexes. Earned Media distributes journalist-style stories across verified publishers like Houston Chronicle, SFGATE, AOL, and MSN. Digital PR earns its placements through real reactive media via Qwoted, Featured.com, and Help-a-B2B Writer. Every placement is editorial, dofollow where applicable, and aligns with Google’s spam policies.