• How To Fix Low PPC Conversions With Message Match

    how to fix low ppc conversion

    Did you know the average conversion rate with a PPC campaign is 2.7%? If that’s true, then why are we getting 10%+ conversion rates for our clients at HOTH PPC? There are lots of reasons, but today we want to break down one of the most common mistakes that we see with PPC accounts – […]

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  • Our Take On Google’s New Link Tags NoFollow 2.0

    Google just introduced new link attributes that may affect the way links are calculated. SEOs are calling this change “NoFollow 2.0” because it makes changes and gives new more granular options to the nofollow tag. In this post, I’ll cover what you need to know and what it means for your SEO going forward! First, […]

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  • Product Video Marketing: The Secret to E-Commerce Conversions

    how to create ecommerce product videos

    If you’re in the eCommerce industry, your entire business relies on a customer converting when they reach your product page. You’ve probably tried some of the following tactics to increase conversions: Added high quality product photos Added a unique product description Optimized your website for ease of use Offered discounts or incentives But, sometimes these […]

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  • Anchor Text Ratios & Best Practices For Faster Rankings

    Anchor Text

    This article was contributed to our SEO community blog by Adam White of SEO Jet For the last 5 years there has been a common practice among SEOs both established and new, it’s what I call the shotgun approach to link building (more on that in a minute). Once Google made all of their anchor […]

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  • Local SEO For Multiple Location Businesses (And Franchises)

    multiple location seo

    Want to know how to do SEO for a business with multiple locations? This post has you covered! With just a little time and effort, you can start cashing in on the customers in your area who are ready to purchase right now. Did you know that a whopping 46% of all searches on Google […]

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  • How To Make It Onto The Inc 5000 List (3 Times In A Row!)

    how to get on the inc 5000 list

    Have you ever wanted to make it onto the Inc. 5000 list and join the ranks of Microsoft, Intuit, and Zappos? Today, Inc. notified us that we made the Inc. 5000 list for the third year in a row, making us one of the fastest-growing companies in the U.S., again! It’s an honor, and a […]

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  • What Is Content Syndication & How Does It Work?

    content syndication

    Do you want to know how to drive more links and traffic back to your site… without writing new content? You’d be able to get more value out of every piece of content you write, get more links, and get more eyeballs. The cool thing is this can be done with content syndication. Today, I’m […]

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  • Why You Shouldn’t Rank Your Homepage (And What To Do Instead)

    homepage seo

    One of the most common mistakes we see in SEO is trying to optimize the homepage for every keyword you want to rank for. This can dramatically reduce your ability to rank for what you want to – AND can even hurt your rankings. Here are the top reasons why you shouldn’t try to rank […]

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  • 50+ Awesome Blog Post Ideas (That Will Bring More Traffic!)

    awesome blog post ideas

    Ever get writer’s block when you try to come up with blog post ideas? Or maybe the blog post topics you’ve published haven’t taken off like you thought they would? If you’re wondering what to write about, you’re about to learn how to find great blog ideas by validating the topics ahead of time in […]

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  • PPC Case Study: How To Reduce Cost Per Lead By 85%

    PPC Case Study

    In this PPC case study we will show you how we took an existing campaign, dropped the lead cost by over 85%, saved them thousands in ad spend, and 6x’d the monthly lead count. Want to see how we did it? In this article, I’m going to break down the strategies that helped us turn […]

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