• The Medic Update Aftermath

    google medic update aftermath

    Since Aug 1, 2018, Google has released a slew of updates that have kept the search results volatile. Many have referred to the August 1st, 2018 update as the “Medic Update” because it largely affected health/medical sites. However, the updates have spread outside to many different niches including e-commerce, fashion sites, local, affiliate, and more. […]

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  • 5 Easy Ways to Get Your Video Marketing Strategy Off the Ground

    5 Easy Ways to Start Your video Marketing Strategy

    This article was contributed to our SEO community blog by Lemonlight video production. The data is out there, and it’s very clear: video has some powerful benefits for your sales and marketing funnels. You may already know that video content is important thanks to the tons of articles out there touting the benefits of it. […]

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  • “HOTH Link Building” Product Name Is Changing To “HOTH Foundations”

    hoth foundations

    When we started The HOTH in 2010, we only had 1 product that was called “The HOTH”. Now we have 15 products so to help reduce confusion, we’re changing the name! From today going forward, we’re changing the name of “The HOTH Link Building” product to “HOTH Foundations” to help differentiate it and reduce confusion. […]

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  • 7 SEO Ideas from Inside NerdWallet’s $520 Million Content Strategy

    Nerdwallet is an online personal finance website that is dominating organic search: 11 Million+ organic monthly traffic* 3.1 Million+ organic keywords ranking* $100 Million projected in annual revenue** $520 Million valuation by investors** (*Ahrefs estimates, **According to a 2016 Inc. report) We decided to conduct an SEO investigation to figure out what they did to […]

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  • How to Diagnose and Repair a Rankings Drop in 10 Simple Steps

    Is this familiar? You check to see how your website’s pages are ranking… …and all of a sudden you see a drop in their positions. There are lots of reasons for why this could happen. Regardless of the reason: rankings drops cost you money. The key is not to panic. Rankings fluctuate all the time. […]

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  • Google’s Medic Update: How To Fix Your Website If You Were Hit

    google medic update

    Did your website’s rankings change after the most recent Google update? Whether they did or not, this is a great time for you to learn how to safeguard your website from Google’s Medic update and any other future algorithm updates. Before I tell you how to hold on to your rankings, here’s what happened with […]

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  • The HOTH SEO Company Makes The Inc. 5000 List for 2018

    The HOTH was recognized as one of the fastest growing companies in the US for the second year in a row. The HOTH, a white label SEO and online marketing agency based out of St. Petersburg, Florida, has been named the 561st fastest growing company in the United States on the Inc. 5000 2018 list. […]

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  • What Is Domain Authority?

    Domain Authority There are a number of ways to determine the quality and authority of a site. However, Domain Authority is one of the most commonly-used SEO metrics to evaluate a website’s overall caliber. You can use a website’s DA score in a number of ways. Including to do more effective SEO. Read on to […]

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  • How To Make It Onto The Inc 5000 List (Killer Growth Study Revealed)

    how to get on the inc 5000 list

    Have you ever wanted to make it onto the Inc. 5000 list and join the ranks of Microsoft, Intuit, and Zappos? Last week, Inc. notified us that we made the Inc. 5000 list for the second year in a row, making us one of the fastest growing companies in the U.S., again! In 2017 we […]

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  • The 18 Best SEO Podcasts (Listed by Level of Expertise)

    SEO podcast list

    Staying current on SEO can be demanding. Google’s search algorithm updates regularly. So the best practices continue to evolve. Reading about the newest trends, tactics, and tools can quickly take up a lot of time. Luckily, there are a variety of SEO podcasts to help keep you informed! Podcasts are great because you can increase […]

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