Generative Engine Optimization (GEO): What It Is and Why It Matters
Generative engine optimization (GEO) is the practice of optimizing your content so that AI tools like ChatGPT, Perplexity, Google’s AI Overviews, and Claude cite your brand when generating answers. That’s the short version. The longer version? AI search is rapidly replacing the way people find information online. And instead of competing for 10 blue links … Continued
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Rachel Hernandez
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