By Chloe
Do you need more traffic and backlinks to grow your business? Digital PR strategies provide both in spades, and they integrate perfectly with SEO. As a practice, public relations (PR) has always been about raising brand awareness and attracting media attention, and digital PR simply translates these goals into the digital world. Instead of trying … Continued
By Chloe
No other factor determines the success of your SEO strategy quite like keyword research. Do it wrong, and you’ll wind up targeting the same industry keywords that everyone else does. Why is this bad? It is because you’ll deal with steep competition from sites with impossibly high domain authority scores (we’re talking the 80 – … Continued
By Chloe
What worked yesterday doesn’t always work today. This age-old sentiment applies perfectly to the rapidly evolving landscapes of both SEO and digital PR. As we’ve discussed recently, adopting digital PR techniques into your SEO campaigns is one of the best ways to: Attract high-authority backlinks from trusted media outlets and news sites Expand your brand’s … Continued
By Chloe
Do you want to promote your local business through search engines like Google? If so, setting up a Google Business Profile (GBP) is paramount to your success. That’s because GBP is Google’s in-house business directory, and it uses its data to display local businesses in Google Maps and its regular search results. A GBP listing … Continued
By Chloe
If you want to reach the top of Google and stay there, then you’ll need a stronger backlink profile than your competitors. Backlinks are one of the most important ranking factors for Google’s search algorithm, so you’ll need to take part in link-building if you want to reach the #1 position. The only problem is … Continued
By Chloe
The internet is bursting at the seams with content, and the battle for your target audience’s attention wages fiercer than ever before. Besides content from your brand, your audience gets flooded with countless emails, blogs, videos, and podcasts from others. Yet, there’s still one surefire way to grab your audience’s attention, and that’s with visual … Continued
