The Google Fred update started around mid-march 2017 and targeted low value sites. The name “Fred” originates from a tongue-in-cheek tweet by Google Webmaster Trends Analyst Gary Illyes. Though this Fred won’t haunt you in your dreams, it has turned out to be quite a nightmare for many sites. Some websites began reporting a 50-90% … Continued

Desktop search has looked like it was fading into the dust since the last quarter of 2016. The big announcement by Google that they’d prioritize their mobile index seemed to sound a killing blow for desktop devices. And global smartphone sales were expected to hit 1.5B units in 2016. That’s a lot of smartphones – … Continued

Matt Cutts just broke up with Google. That’s right…the man who was the face of Google to all webmasters has moved on to a “better” place. The USDS.  Matt left Google for an extended leave of absence back in July of 2014. Apparently to spend some time with his wife. According to Matt, he was … Continued

If you’re an SEO professional or someone who manages multiple websites that utilize Google site search, we’ve got some bad news for you. Google is shutting down Google site search in April. But don’t panic– there are plenty of alternatives. We’ve put together a guide to understanding exactly what Google site search is and which custom … Continued

Google is raking in cash year after year – but where does it come from? How much money does Google actually make? While Big G has lots of different projects – from hardware like Chromecast, the new Google Phone (pixel), and Google Ventures, the vast majority of it’s revenues come from display advertising. It’s been … Continued