Whenever you’re in an unfamiliar town, having a GPS makes navigating SO much quicker and easier.  Well, XML sitemaps are the digital equivalent of GPS systems for search engine crawler bots.  They provide search engines with a bird’s-eye view of your website’s structure and every URL that you want them to crawl. This greatly improves … Continued

“Why isn’t my new piece of content showing up in Google’s search results?” If you find yourself asking this question, it’s highly likely that an indexing error is the culprit.  For a web page to appear in Google’s search results, it has to be crawled and indexed first, and this is a process that can … Continued

Picture this.  Imagine that your website is a gorgeous storefront stocked to the brim with products that consumers can’t wait to buy.  However, your store is down a dark and dangerous alley, the door jams whenever anyone tries to enter, and the lights flicker inside – making it even more difficult for patrons to shop … Continued

Two HTML elements that have the ability to drastically affect your SEO (in both good and bad ways) are hreflang and canonical tags.  Improper use of either could cause incorrect pages to appear for users, or for Google to index an incorrect version of a web page.  Complicating things further, many SEOs confuse hreflang and … Continued

You know those maps at large shopping malls that say “YOU ARE HERE” so that patrons know where they are in the complex? Well, breadcrumb navigation serves the same purpose online, except it’s for your website instead of a mega mall.  A ‘breadcrumb trail’ is a series of hyperlinks that A) lets users know where … Continued