By Jake Serota
I’ve watched search engines reward websites that ranked well for years. Now, I’m seeing AI tools like ChatGPT and Google AI Overviews answer questions directly, often without sending users to any website at all. AI tools like ChatGPT and Google AI Overviews now answer questions directly, often without sending users to websites. Brands gaining visibility … Continued
By Jake Serota
Pitching SEO to leadership without numbers is like asking for a road trip budget without knowing the destination. You might get a yes, but you’re more likely to get skepticism. SEO forecasting gives you those numbers. It transforms organic search from a vague long-term play into a projection with estimated traffic, leads, and revenue attached. … Continued
By Jake Serota
With a 2025 recession looming, fueled by market instability, trade wars, and general uncertainty, businesses are starting to tighten budgets once again. And just like every other recession, the marketing budget is often the first on the chopping block. Specifically, digital marketing — especially SEO and content — gets slashed because it’s a long-term investment … Continued
By Jake Serota
Whenever you want to learn the latest news about your favorite hobby or interest, which site do you go to first? Regardless of your choice, you clearly view the website as having topical authority on the subject, meaning you consider it to be a trusted source of information. The way topical authority works on Google’s … Continued
By Jake Serota
Three seconds. That’s roughly how long you have to make a positive first impression on your website’s visitors. So, if your site doesn’t load within those three seconds, don’t expect anyone to stick around. Instead, they’ll likely click back to the search results and select a website that loads quicker. This is why page speed … Continued
By Jake Serota
Do your URLs look like this: www.yoursite.com/blog/random-blog-post Or this? www.yoursite.com//d/1mrSXWNhuvDxzio44Ky60o9Mbh6pvejmkYhqRniMtsyU/edit If the answer is the latter, your URL structure needs some tightening up. Long, complicated URLs like the one above are inconvenient for users and search engine algorithms. For users, complicated URLs make it more difficult for them to reach the web pages they want. … Continued
