Three seconds.  That’s roughly how long you have to make a positive first impression on your website’s visitors.  So, if your site doesn’t load within those three seconds, don’t expect anyone to stick around.  Instead, they’ll likely click back to the search results and select a website that loads quicker.  This is why page speed … Continued

Do your URLs look like this: www.yoursite.com/blog/random-blog-post  Or this? www.yoursite.com//d/1mrSXWNhuvDxzio44Ky60o9Mbh6pvejmkYhqRniMtsyU/edit If the answer is the latter, your URL structure needs some tightening up.  Long, complicated URLs like the one above are inconvenient for users and search engine algorithms.  For users, complicated URLs make it more difficult for them to reach the web pages they want. … Continued

Whenever you’re in an unfamiliar town, having a GPS makes navigating SO much quicker and easier.  Well, XML sitemaps are the digital equivalent of GPS systems for search engine crawler bots.  They provide search engines with a bird’s-eye view of your website’s structure and every URL that you want them to crawl. This greatly improves … Continued

“Why isn’t my new piece of content showing up in Google’s search results?” If you find yourself asking this question, it’s highly likely that an indexing error is the culprit.  For a web page to appear in Google’s search results, it has to be crawled and indexed first, and this is a process that can … Continued

Two HTML elements that have the ability to drastically affect your SEO (in both good and bad ways) are hreflang and canonical tags.  Improper use of either could cause incorrect pages to appear for users, or for Google to index an incorrect version of a web page.  Complicating things further, many SEOs confuse hreflang and … Continued