Would you shop at a store where anyone could take a peek at your credit card number? Our guess is that you wouldn’t go anywhere near it.  Yet, that’s what it’s like shopping at an online store that doesn’t use SSL/TLS encryption (HTTPS).  That’s why HTTPS has become the norm for virtually every website online … Continued

On Thursday, September 21st, 2023, Google’s Gary Illyes took part in an AMA (ask me anything) at Pubcon Pro in Austin, Texas.  Illyes touched on many topics during the session, including Google ‘un-launches’ (which apparently happen more than we think), AI content, user click data and algorithm updates.  Yet, it was the claim he made … Continued

On September 21st, 2023, Fabrice Canel, the Principal Program Manager for Bing Webmaster Tools, announced the company’s plans to get rid of the disavow links feature in October of this year.  Their reasoning? According to Canel, Bing’s AI is now sophisticated enough to understand the context and intent of links, as well as their levels … Continued

The top result on Google receives nearly 32% of all clicks, and 75% of users admit to never scrolling past the first page of results.  These two statistics alone prove the need for search engine optimization, which is why companies spend more than $79 billion on SEO services each year.  Without a strong presence in … Continued

Infographics are renowned in the SEO world for their ability to simultaneously educate and entertain audiences.  Whether you want to share a group of statistics or need to teach your audience how to do something, infographics are an extremely diverse content medium that can convey just about anything.   They’re excellent for breaking up long walls … Continued

In the complex and competitive world of search engine optimization (SEO), understanding the metrics that influence search engine rankings is crucial for businesses and SEO professionals alike. Two of the most prominent tools used to measure the authority and quality of websites are Moz’s Domain Authority (DA) and Ahrefs’ Domain Rating (DR). Although both of … Continued