By Jake Serota
How much is too much of a good thing? Can you try too hard to rank and end up making things worse? Just the term over-optimization seems counter-intuitive. You can’t optimize anything TOO MUCH. Optimized should be optimal – right? Over-Optimization Affects How You Rank We’ve been monitoring several orders lately and noticing a glaring … Continued
By Jake Serota
The CBD market is exploding right now, as it’s set to become a $7.8 billion industry in 2022. Yet, with CBD products popping up all over the place, the competition is steeper than ever. So how do you get your CBD brand to stand out amongst the crowd? If you have a brick-and-mortar CBD store … Continued
By Jake Serota
One of the first questions new clients ask us is the difference between anchor text and keywords. Aren’t they the same thing? No, not exactly. They seem similar, and both appear in your content, yet there is a substantial difference between the two. Not understanding how anchor text and keywords each work could result in … Continued
