The software-as-a–service (SaaS) business model has been booming for many years now, and that’s only set to intensify over the next decade.  By the end of this year, the industry is set to hit $317.55 billion, up from $273.55 billion in 2023.  It’s no wonder why SaaS companies have found so much success since they … Continued

Most SEO campaigns focus almost entirely on the almighty Google due to its sheer dominance of the search engine industry (it currently accounts for 91.05% of the market).  However, Google is by no means the only search engine out there, even if it is the most prominent.  Coming in at a modest second place is … Continued

SEO 101 says that you should pursue keywords that have high search volumes, meaning that lots of users are searching for them online.  While this certainly isn’t wrong, it’s not always right 100% of the time, either.  For example, long-tail keywords (which tend to contain more than one word) are notorious for having low search … Continued

If you spend any bit of time reading SEO blogs, you’re bound to read about different ‘hats’ at some point, such as building white-hat links.  White hat this, black hat that, but what does the color of your hat have to do with ranking on Google? The whole white-hat/black-hat dynamic is a reference to early … Continued