Are you still using link-building tactics from 2011? If you are, you’re probably having a hard time staying competitive on Google.  That’s because link acquisition is constantly changing and evolving due to Google’s algorithm updates.  Many websites learned this the hard way with the now infamous March 2024 Core Update.  The update caused countless websites … Continued

Franchise SEO is one of the most unique, effective, and tricky forms of search engine optimization.  Why’s that? It’s because it’s both local (individual franchise locations) and national (promoting the overall brand) at the same time, meaning you need to employ both local and traditional SEO tactics.  You also inherit the difficulties that go along … Continued

Have you ever had a dream where you’re lost inside a building and can’t find the exit? Besides feeling like you’re trapped inside an MC Escher painting, it’s also similar to navigating a poorly designed website. Bad website structure frustrates users and can cause them to distance themselves from your brand.  Consider that 94% of … Continued

To succeed with SEO and digital marketing in general, you need to regularly publish engaging content that draws in audiences.  However, that can be easier said than done when you need to churn out 12 articles on different topics and have no extra hands to help you.  Then there’s writer’s block, which has a habit … Continued

\You may have heard that backlinks act as credibility votes on Google (heck, we mention it on this blog all the time).  However, this mainly applies to dofollow backlinks.  If a backlink is marked with the nofollow HTML tag, it tells search engines not to count the link towards the website’s SEO.  Conversely, the dofollow … Continued