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The Right Way to Approach Tiered Link-Building in 2025

By Makayla

Don’t you wish you could make your most authoritative backlinks even stronger? Well, with tiered link-building, you can.  It involves setting up a tiered structure where you build backlinks that point to your other backlinks.  This is beneficial because it drives more link juice, also called ranking power, to your existing backlinks.  Tier 1 backlinks … Continued

How to Leverage Competitor Backlinks in Your Favor 

By Makayla

Want to reach the top of Google’s results for the keywords that matter to your business? If so, a strong backlink profile is an absolute necessity.  Backlinks are simply links on other websites that point to yours, but they have a special importance on search engines.  On Google, a backlink acts as an endorsement of … Continued

Is Blogging Still Relevant In 2025?

By Makayla

Blogging and SEO have been joined at the hip for as long as most marketers can remember.  Why is the relationship so synergistic? There are lots of reasons why, but let’s start with the fact that blogs are an incredible way to make use of the SEO keywords you uncover.  Keyword research involves uncovering the … Continued

Why Long-Tail Keywords Will Dominate SEO Strategies in 2025

By Makayla

Which lemonade stand do you think will do more business: one isolated in a hot, suburban neighborhood – or one lined up among dozens of others on a beach filled with tourists? The isolated lemonade stand will obviously see more customers since it has virtually no competition.   If you’re only targeting keywords with high search … Continued

How to Start a Kickass Blog That Ranks on Search Engines

By Makayla

Is there a topic that you know WAY too much about? It could be that you’re an expert fisherman or something as simple as being a total authority on everything Star Wars or Game of Thrones.  Either way, you should know there is a way to profit from your knowledge (even if you thought it … Continued

Product Description SEO: Optimizing Your Product Copy

By Makayla

eCommerce is booming in 2023, as online sales are set to grow by 10.4% – and the global market is set to hit $6.3 trillion.  It’s also expected that 20.8% of all retail purchases will happen online this year.  Additionally, at least 75% of customers shop online at least once a month, and that number … Continued