By Makayla
Outsourcing has been gaining popularity over the past few years. In fact, more than 44% of business owners now say that they are more likely to outsource than they were just five years ago. Small businesses often outsource jobs like accounting, human resources, payroll, and many more projects to stay on budget. Actually, freeing up … Continued
By Makayla
Internet users in the U.S. spend 3X more time on blogs than on email. Not only that but every month, 70 million+ blog articles are posted on WordPress websites, generating nearly 80 million blog comments. Most bloggers start their blogs to monetize their expertise and knowledge and create an extra income stream. The remaining content … Continued
By Makayla
Are you a new blogger still trying to figure out how often you should blog? SEO experts agree that blogging frequency should be anywhere from two to four times per week, depending on your company size and industry. At a maximum, a post every day is more than enough to maintain a good content marketing … Continued
By Makayla
It is absolutely vital to take time to assess pre-existing blog content. In fact, according to the Content Marketing Institute, 80% of marketing content goes unused by sales teams because it’s irrelevant or hard to find. Below, we’ll cover how you can conduct a blog audit, how to make your content audits more effective, and … Continued
By Makayla
Content creators and marketers get excited about many things, and crunching numbers usually isn’t one of them (although there are some exceptions to the rule). But nothing helps more than data collected with tracking tools when it comes to effectively planning, producing, and delivering content at scale. Content analytics is like a navigator helping you … Continued
By Makayla
According to Demand Metric, content marketing cost 62% less than traditional marketing and generates 3 times as many leads. It’s no surprise that 90% of organizations use content marketing as part of their marketing efforts and that it continues to grow in popularity.
