Planning for 2027 comes down to a decision most marketing teams have not made yet: how much of the budget moves from pages you own to places you do not control. Marketing budgets are effectively flat, AI initiatives are claiming a growing share of them, and the citations that put brands inside AI answers come … Continued
AI engines cite listicles more than they cite you because a “best X for Y” article is pre-structured comparison data with somebody else’s name on it. We pulled ChatGPT citation data for four brands and found that on questions naming the brand, 69.6% of citing responses pointed at the brand’s own domain. On questions containing … Continued
Generative engine optimization is the practice of getting your brand cited inside AI-generated answers on ChatGPT, Google’s AI Overviews and AI Mode, Perplexity, Gemini, and Copilot. After a year of running campaigns built for AI visibility, across our own site and dozens of client domains, the clearest finding in our reporting is that there is … Continued
Your AI visibility score is a sample, not a measurement, and most sampling methods in use right now are too small and too loosely controlled to support the decisions being made on them. The same prompt returns different answers on different runs, the prompt set is usually chosen by the brand being measured, and no … Continued
A Google update costs you the traffic you lose during the rollout plus the weeks you spend guessing at the cause, and the second cost is almost always the bigger one. Recovery starts with a diagnosis, not a rewrite: confirm the drop is real, date it, match it against the update calendar, and only then … Continued
Selling AI visibility means translating one client question, “why don’t we show up in ChatGPT,” into a diagnosis they can see, a scope they can approve, and a report they can read. The pitch is not a product tour. It is a conversation about where buying decisions are being made and whether your client is … Continued
