Automate the SEO tasks whose output can be checked against an objective standard and whose mistakes are cheap to reverse: rank and crawl monitoring, report assembly, research gathering, candidate lists, and mechanical QA. Keep people on the work that has no answer key: topic selection, editorial standards, outreach targeting, and client diagnosis. The dividing line … Continued
The agency survival question is what a client asks when the rankings hold and the pipeline does not: what exactly am I paying you for? Answering it means changing what your retainer delivers, moving from positions on a results page to presence inside the answers your client’s buyers are reading instead. You have run the … Continued
Planning for 2027 comes down to a decision most marketing teams have not made yet: how much of the budget moves from pages you own to places you do not control. Marketing budgets are effectively flat, AI initiatives are claiming a growing share of them, and the citations that put brands inside AI answers come … Continued
AI engines cite listicles more than they cite you because a “best X for Y” article is pre-structured comparison data with somebody else’s name on it. We pulled ChatGPT citation data for four brands and found that on questions naming the brand, 69.6% of citing responses pointed at the brand’s own domain. On questions containing … Continued
Generative engine optimization is the practice of getting your brand cited inside AI-generated answers on ChatGPT, Google’s AI Overviews and AI Mode, Perplexity, Gemini, and Copilot. After a year of running campaigns built for AI visibility, across our own site and dozens of client domains, the clearest finding in our reporting is that there is … Continued
Your AI visibility score is a sample, not a measurement, and most sampling methods in use right now are too small and too loosely controlled to support the decisions being made on them. The same prompt returns different answers on different runs, the prompt set is usually chosen by the brand being measured, and no … Continued
