SEO provides the best value out of all digital marketing channels.  To learn why, let’s play a game.  If you were a hotel owner, would you rather have: A. A luxurious property that’s costly to obtain but pays for itself within a year (and continues to generate tons of revenue)? OR  B. A run-down motel … Continued

In traditional SEO, ‘real estate’ refers to the layout of a search engine results page. Results that appear near the top of the page are considered prime real estate since they’re what users will see first.  The further you move down the page, the less favorable the real estate becomes.  As an example, Google’s AI … Continued

Now that AI-powered search is practically everywhere you look (Google included), marketers have been scrambling to figure out how to optimize their content for generative answers.  Thus, Generative Search Optimization (GSO) has been born, and it coincides with traditional SEO in many ways.  One similarity is the importance of using structured data in your content … Continued