In the world of AI-powered search, prompts are the new keywords. Thus, SEO prompt optimization is now a necessity for improving your brand’s visibility on AI search tools. To understand why, think about the difference between ‘search engine speak’ and natural language prompts. On traditional search engines, people have become accustomed to using ‘keywords,’ which … Continued
If you want to improve your visibility on AI search tools, you have to ‘stick’ in their memory, like a hook in a hit song or a catch phrase from a TV show. But how do you get an AI search tool to ‘remember’ you? By engaging in entity SEO for AI, which is what … Continued
Breaking news: classic SEO KPIs like clicks and rankings are now incomplete. While you should still track these metrics to monitor your performance in organic search, they don’t account for the AI SEO funnel. What’s that? Thanks to the prevalence of AI search tools and AI-driven search features (like Google’s AI Overviews), the traditional SEO … Continued
AI search is everywhere now, but is your site LLM (large language model) ready? In this article, we’ll explore LLM crawlability, which is a pretty new concept in the SEO world. It refers to making your site readable to the LLMs used by AI-powered search tools. Doing so increases your chances of getting your content … Continued
There’s a certain level of satisfaction that comes from putting the finishing touches on a brand-new website. Yet, that satisfaction can quickly transform into anxiety if you don’t have an SEO strategy. After all, what’s the point of designing a fancy website for your business if no one will be able to find it? If … Continued
It’s undeniable that AI-powered search is on the rise. Tools like Perplexity, Claude, and ChatGPT are quickly becoming favorites among internet users. According to a survey by Higher Visibility, 71.5% of users regularly use AI tools to search the internet, with 14% reporting daily use. So, will AI replace Google? Are the days of traditional … Continued
