Are you spending more to acquire customers than you wind up earning from them? If the answer is yes, it means your cost-per-acquisition (CPA) is higher than your customer’s lifetime value (CLTV). It also means that your current marketing efforts are unsustainable and will lead to lost revenue. However, most business owners overlook CPA and … Continued
Ever since the introduction of generative AI tools back in late 2022, zero-click searches have been on the rise – and some digital marketers are concerned. A quick peek at the numbers reveals why. In 2022, just 26% of Google searches ended without a click. That is, they received the information they were looking for … Continued
If you’re an SEO reseller, your clients will come to you seeking answers, not just deliverables. They probably don’t know that you outsource your SEO, so they’re going to approach you whenever they have questions or concerns about the process. Rather than viewing these instances as a hindrance, you should consider them golden opportunities for: … Continued
Generative search optimization (GSO) is a new marketing methodology all about improving your visibility on AI tools like: ChatGPT Perplexity Claude Google’s AI Overviews Bing’s Copilot It’s an offshoot of traditional SEO (search engine optimization), which focuses on improving rankings on search engines like Google and Bing. Since generative search is relatively new, marketers are … Continued
Having an optimized Google Business Profile (GBP) is paramount for successful local SEO campaigns, so it’s definitely a cause for concern if your listing gets suspended. Why is an active GBP listing so important? It is because, according to research, 64% of consumers will use your GBP listing to find your phone number instead of … Continued
AI-powered search tools like Perplexity, ChatGPT, and Claude have been shaking up the search landscape in a big way. While Google still accounts for the vast majority of the search market, it has also begun incorporating generative AI (GAI) into its Search product via AI Overviews. As a result, AI search is literally everywhere you … Continued
