Do you want to increase your brand’s online visibility while generating new leads & sales on a consistent basis? If so, you’ll need an airtight content marketing strategy to attract new prospects and rise to the top of the SERPs (search engine results pages). Content creation is so effective that 82% of marketers actively invest … Continued
Generative AI (GAI) tools have bombarded the content marketing and SEO space since the release of ChatGPT in late 2022. Look left, and you’ll see Google’s AI Overviews, Perplexity, and Claude. Look right, and you’ll see Semrush’s Copilot, ChatGPT, and a whole host of AI-powered writing, editing, and proofreading tools. While these tools have their … Continued
Microsoft unveiled its new AI-powered Bing search engine & Edge browser in early February 2023, complete with an AI chatbot in the vein of ChatGPT (although it’s been billed as more robust than ChatGPT due to its more advanced large language model). Bing and Edge now serve as ‘AI copilots’ when surfing the web, with … Continued
If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. Why is that? There are more than a few reasons why. For one, 68% of online experiences begin with a search engine, and that includes potential … Continued
Artificial intelligence is everywhere you look in 2023, with 37% of businesses already using AI to gain a 40% boost in productivity. Social media sites are exploding with impressive AI-generated content from programs like ChatGPT and DALL-E. One user even got ChatGPT to write a 30-page children’s eBook that he self-published through Amazon. All this … Continued
The recent Helpful Content Update that took place in December 2022 brought many changes to Google’s Search Quality Rater Guidelines, namely by adding an extra E to the popular acronym E-A-T.
