If you want to hand-feed a squirrel in your backyard, you can’t make any sudden movements or try to approach it. Instead, you have to remain calm and let it come to you by attracting it with a peanut or piece of fruit (something of value). Why are we telling you about squirrels in an … Continued
SEO for online stores is an ever-changing and evolving game, so what worked yesterday could be the complete opposite of what works today. That’s why conducting regular eCommerce SEO audits is a must for maintaining (and exceeding) your current search engine rankings. How does SEO change? Google updates happen (like the recent update to their … Continued
Why should you put together an SEO strategy for your website? For one, 67.6% of all clicks go to the first five organic results on search engines. So if your content isn’t optimized to penetrate the top 5 for keywords related to your niche, you’ll have a hard time generating more organic traffic. Beyond that, … Continued
High-quality, relevant links have been a big deal for SEO strategies ever since Google’s inception in 1998. Before that, SEO was all about using the right keywords for your business. As long as your content contained the keyword a user searched for enough times, there was a good chance you would appear in the search … Continued
On March 21st, 2023, Google launched its LaMDA-powered AI chatbot going by the name of Bard. It’s the search engine behemoth’s answer to OpenAI’s ChatGPT, the artificial intelligence chatbot that’s taken the media & world by storm. In fact, ChatGPT’s widespread popularity caused Google to go ‘code red’ on December 21st, 2022, due to the … Continued
If you want your brand identity to stick in the hearts and minds of customers, consistency is the #1 ingredient. Sure, you also need a distinct brand voice, a pleasing color palette, a catchy tagline, and a recognizable logo – but brand consistency lies at the heart of it all. If your branding is all … Continued
