In the 25+ years since Bill Gates told us that “content is king,” content marketing has come a long way. Tossing the occasional blog post or video on your page isn’t enough to get the attention of search engines or prospective customers anymore. You could increase the volume of your content, but if you don’t … Continued
Publishing content online has become the #1 way businesses grow their brands, promote their products, and consistently generate new leads. Before someone else utters the tired cliche ‘content is king’ for the umpteenth time (seriously, it’s time to put that phrase to bed already) – it’s crucial to acknowledge how content marketing will change in … Continued
Regardless of your industry or niche, social media is a crucial marketing channel in today’s age. The proof? Here are a few quick stats: 62% of millennials are more likely to become regular customers if you regularly engage with them on social media. 71% of consumers are more likely to recommend a brand if they … Continued
If you’ve got a brand-new website about to launch, you need a fast and effective way to start generating traffic. While organic SEO (search engine optimization) is a fantastic way to expand your online visibility, it’s difficult for newer domains to overcome ‘new website obscurity,’ which takes a lot of time and effort (trust us, … Continued
If you aren’t using Google Search Console (GSC), you’re missing out on one of the most helpful and effective SEO tools. Also, it’s completely free, so there’s no reason not to use the tool (unless your SEO campaign excludes Google, but who does that?). Even if you’ve already seen the light and are using some … Continued
On December 20th, 2023, X user Lily Ray made a startling discovery on Google’s search results. She had looked up ‘Craiglist used auto parts’ on the search engine and soon discovered that every result in the top 20 was from spam sites. They weren’t cleverly veiled spam sites, either – just run-of-the-mill garbage sites that … Continued
