Have you ever gone nuts trying to buy a pair of limited-edition sneakers only to realize they’re sold out? If you have, you’ve experienced the magic of scarcity marketing tactics. The idea is based on the scarcity principle – which states that we place more value on items we believe are scarce than ones we … Continued
Is your marketing agency able to quickly and accurately check performance metrics (such as SEO, CRO, PPC, etc.), or are you always playing the guessing game? Is communication between your team effortless, or do you struggle to get everyone on the same page? Do you have a reliable system for assigning and completing tasks, or … Continued
Search engine optimization is a staple of digital marketing, with 61% of marketers citing their SEO efforts as their #1 inbound marketing priority. It’s easy to see why, as SEO ROI can be as high as 12x your original marketing spend. As such, implementing an SEO strategy is a great way to generate more search … Continued
If you want to grow a significant online presence for your business, you can’t afford to ignore the power of Google and SEO (search engine optimization). Google search accounts for more than 79% of desktop traffic. Their top competitor, Bing, only accounts for 7.27% – so it’s clear that Google is where you should focus … Continued
Email is still one of the most effective marketing channels, as it’s able to generate $45 for every $1 spent (a whopping 4,500% ROI). That’s why email newsletters are such a popular tactic for businesses, despite floundering open rates. As of 2022, email open rates (including newsletters) dropped from 21.3% in 2021 to 16.97%. What … Continued
Before you propose your new ad strategy using interactive 360° video walls around town, you need to stop and consider the marketing expenses involved. While that’s certainly an extreme example, many marketers fall into the trap of not forming a budget plan for their content marketing efforts – which can cause their eyes to become … Continued
