Before you propose your new ad strategy using interactive 360° video walls around town, you need to stop and consider the marketing expenses involved. While that’s certainly an extreme example, many marketers fall into the trap of not forming a budget plan for their content marketing efforts – which can cause their eyes to become … Continued
Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? If not, you lack a recognizable brand identity, and your content … Continued
What does your ideal client or customer look like? By that, we don’t mean a generalized version of all your existing customers. Instead, we’re talking about a fictionalized buyer persona that has a name, picture, personality, common pain points, and even marital status. If that sounds more along the lines of writing a fictional novel … Continued
Whether you’re a full-time copywriter or only write the occasional business email, competent writing skills are a must for just about every professional position. No matter what it is you write, you want to ensure you’re conveying your thoughts in a way that’s concise, engaging, and completely free of fluff. There are also many different … Continued
Most SEO experts will tell you the same thing: quality always beats quantity when it comes to content creation. If you want to rank high in search engines, you should focus on creating a few stellar pieces of content instead of churning out hundreds of so-so articles. While it’s true that you should always try … Continued
Picture this; you sit down at your desk on Monday to start work on a 10,000-word ebook that’s due by the end of the week – when you realize you have no idea where to start. After awkwardly twiddling your thumbs for a moment, you remember that you have AI writing software that you can … Continued
