Google’s featured snippets account for 35.1% of all clicks in the organic search results. Moreover, a featured snippet is like a golden ticket to the very top of the SERPs – even above position one. This mythical no-man’s land goes by the name position zero since it appears above the organic results. If you’ve ever … Continued
People are using Google Maps more than ever before to provide them with important information about their favorite local businesses. In fact, Google Maps has 154.4 million monthly users and is the most popular navigation app in the US alone! Not only has Google Maps update changed the way reviews are seen, but it may … Continued
If you often feel like there’s nothing new under the moon, you might be right. And it might actually be a good thing. Instead of struggling to come up with new ideas, you can share existing content assets from other sources. Use someone else’s expertise and creative potential to draw attention to your brand — … Continued
Let’s face it, crafting the perfect content marketing plan isn’t easy. You have to put countless hours into meticulous plotting before you’re ready to take the world by storm with quality content. But the benefits of an effective content marketing plan could be big for you. It could be your shot at taking your business … Continued
Companies launch multiple marketing campaigns across varying platforms every year. All of these campaigns require money to pay for production, promotion, and labor. So, how do companies know that the investment is worth it? They look at ROI or return of investment. It helps them compare the money they’ve generated for every dollar they’ve spent … Continued
Email marketing is one of the best channels for reaching your audience and gaining conversions. On average, email has an ROI of $36 for every dollar spent — better than any other form of marketing. But, that doesn’t mean email marketing is easy. Marketers have tons of email metrics they can use to measure a … Continued
