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15 Crucial Email Marketing KPIs That Every Marketer Should Know

By Rachel Hernandez

There are over 4 billion email users worldwide, and that number’s still growing. Many of these users have inboxes chock-full of marketing emails — often hidden away in a “promotions” folder. Crafting the perfect emails to successfully stand out from competitors, connect with readers, and generate leads is anything but easy. The best way to … Continued

How to Create and Launch a Social Media Campaign in 2022

By Rachel Hernandez

With an estimated 3.6 billion social media users, platforms like Facebook and Twitter help you connect with a worldwide audience. But here’s the thing: Companies are shifting more of their budgets on social media, which means that it’s harder than ever to stand out. Social media ad spend is projected to exceed $200 billion by … Continued

Social Media Listening: The Ultimate Guide

By Rachel Hernandez

Over 3.6 billion people used social media in 2020. That number’s projected to jump to 4.41 billion by 2025. With those numbers, it’s clear most of your customers are there — and chances are, some are even talking about your brand, products, and services. That makes social media more than a marketing channel. Implementing a … Continued

Lights, Camera, Content! Mastering Modern Content Production

By Rachel Hernandez

Whether you order a Big Mac sandwich from a McDonald’s in St. Petersburg, Florida, or Sandusky, Ohio – it always tastes the same.  The point? McDonald’s is remarkably consistent because they’ve got their food production process down to an exact science.  As a website/business owner, your content production process should aim to be as consistent … Continued