While SEO is a must-use marketing channel for virtually all industries, it’s especially potent for businesses and services in the B2B (business-to-business) space. Why’s that? For one, research by Backlinko shows that internet search results are the #1 channel where decision-makers find new B2B products. Also, Sagefrog found that SEO is the top marketing channel … Continued
Content marketing can sometimes seem like a never-ending slog of blog posts, landing pages, and social media posts. Your goals might be to boost engagement and generate leads, but most companies fall flat. When your content marketing strategy is disorganized and the topics are random keywords, it’s hard to make an impact. You need to … Continued
If you’ve ever felt like there was no way your business could ever really compete with the big brands, you’re not alone. It’s human to have doubts. It can even be smart, sometimes, to be cautious. And it’s natural to look to your competition and wonder how the heck they got to be so successful … Continued
Your click-through rate tells you a lot about the effectiveness of your marketing material — whether it’s an ad, email, social media post, or even a website link. But what, actually, is a good click-through rate? What kind of benchmark should you aim for? Higher is better, sure, but gains are often marginal and hard-earned. … Continued
You probably already know that social media is an important way to engage with your audience. That’s why over 200 million businesses use Facebook to reach customers. But did you know that it can also boost your SEO? You may have heard that social media has no effect on search engine optimization, but that’s a … Continued
When 74% of shoppers who search online before going into a store say they research things like the closest store near them, opening times, and more, no business is too small to need an online presence. But in 2022, most businesses already understand that value, and as a result, the competition is immense. Hundreds of … Continued
