If 2025 taught us anything, it’s that Google is doubling down on the shift to AI-powered search. Gemini, AI Mode, and the prevalence of AI Overviews (AIO) have already drastically altered the way users interact with Google’s search engine. Instead of relying on one of the 10 blue links to find what they’re looking for, … Continued
Which AI ranking signals does Google use? We finally have an official answer to this question. By unpacking Google’s Enterprise Tools, like the documentation behind its Vertex AI Search product, we discovered seven core trust signals its system uses to rank AI answers. What’s even better is that other popular generative AI platforms use the … Continued
There’s been a lot of talk online about generative AI systems replacing search engines, but the two actually work hand-in-hand. LLMs (large language models) and search algorithms share a symbiotic relationship, and they’re stronger together than apart. Here’s what we mean. Search algorithms retrieve the world’s information, and LLMs interpret it. LLMs use search engines … Continued
SEO is being catapulted into AI-driven discovery at a breakneck pace. Bear in mind, this is an evolution, not an outright replacement. While the SEO funnel may have changed, there’s still a decision-making process involved in AI search that marketers can leverage in their favor. The challenge is that the online discovery process is increasingly … Continued
Ever wonder how AIs are able to give such detailed answers to complicated queries? While multiple layers are involved, such as RAG (retrieval-augmented generation), query fan-out plays a large role in the information retrieval process. Whenever an AI like ChatGPT needs to look something up online, it doesn’t run a search for the exact … Continued
If you run a local SEO campaign or manage a Google Business Profile (GBP), listen up! On November 3rd, 2025, Google officially discontinued its Q&A API, meaning you can no longer read or post Q&As on your GBP. The public-facing deprecation is soon to follow on December 3rd, so the days are numbered for your … Continued
