Introduction Here’s a number worth sitting with: 58.5% of Google searches now end without a single click. Not a click to a competitor. Not a click to an ad. No click at all. That figure comes from SparkToro and Datos research published in 2024, and it has been trending upward ever since. When a query … Continued
Introduction If you run a local business, you already know that showing up on Google matters. But here’s what most local business owners don’t realize: getting to the top of local search results, and now AI-generated answers, takes more than a filled-out Google Business Profile and a handful of good reviews. It takes local link … Continued
Learn how to track your results from SEO like a pro with this easy guide.
Most businesses with a few years of SEO behind them have more content than authority. You can see it in the data: dozens of posts published, decent domain metrics, but rankings that plateau on anything competitive. The site is not failing, but it is not compounding either. Google is not treating it as the authority … Continued
Most businesses know they should be showing up in AI search. Almost none of them know whether they actually are, or why they aren’t. That’s not a strategy problem. It’s a visibility problem. And you can’t fix what you can’t measure. AI Discover is The HOTH’s managed AI visibility service. It’s built around one core … Continued
Google just dropped its first broad core update of 2026, and the timing is hard to ignore. The March 2026 core update began rolling out on March 27, 2026, hot on the heels of a quick spam update that wrapped up just days earlier and a first-of-its-kind Discover-only update back in February. That’s three significant … Continued
