Local SEO Case Study: Reaching Page 1 for All Target Keywords
Have you opened a new local business recently?
If so, investing in SEO can really help get things off the ground in a big way.
Regardless of your industry, people choose search engines first to discover new local businesses. Moreover, ranking well on Google for local searches is a great way to generate more foot traffic to your store.
The proof?
According to Google, 4 out of 5 consumers conduct local searches, and 76% of consumers who search for ‘near me’ keywords will visit the business they choose within a day.
So, if you want to start growing your new local business, an SEO campaign is your best bet.
To further back up this claim, today we’re looking at a client who used our services to supercharge the organic traffic for their new video production business.
Due to our efforts, they reached page one for all their target keywords, and we were able to grow their site’s authority by 7 points.
Just take a look at the trajectory of their organic traffic since working with us:
As you can see, they went from zero to hero!
Stay tuned to learn how we did it.
The Client: A Highly Talented Video Production Company in Los Angeles
The client runs a high-end video production company that operates in Los Angeles, California.
As you can imagine, there’s not exactly a shortage of movie studios and production companies in the city, so they faced steep competition on Google and other search engines (and just in general).
If they wanted to carve out a space for themselves in an extremely crowded market, they needed a genius marketing strategy.
They knew that if they were able to rank on page 1 of Google’s search results for crucial keywords related to LA video production, they’d be all set.
The only problem was finding an agency talented enough to make this happen, as our client’s team had their hands full running their business, and they lacked experience doing SEO on their own.
After doing some research, they kept coming across our name, so they decided to read some of our case studies.
Seeing the success we achieved for similar businesses inspired them to reach out for a free SEO consultation.
During the call, they told us that they had a relatively new domain, which makes SEO more challenging. This is because Google prefers older domains due to an increased level of trust.
Newer domains have to prove their credibility by A) producing great content and B) building backlinks from other trusted websites.
The client also had a slew of local keywords they wanted to rank for, so we got them set up on a HOTH X campaign.
HOTH X is our fully managed service where we take the entire SEO process off your hands. Each client gets connected with a dedicated campaign manager who devises an in-depth strategy based on their unique needs.
It’s a hands-off service that yields great results, so our clients love it.
The Strategy: Link-Building and Creating Thought Leader Content
The website needed authority, so we got to work writing guest posts and targeting link insertions on websites in the video production field.
For a backlink to count towards a client’s SEO, it has to be relevant and from a trusted website with a high domain rating.
Here’s an example of a guest post that we wrote on another website in order to gain a backlink:
The Domain Rating (DR) is 59, which is authoritative, and the domain generates lots of traffic (8.2k organic visitors per month).
That means this backlink not only improves the client’s domain authority, but it also generates lots of referral traffic as a bonus.
We also created blog content on the client’s website based on trending video production keywords, like this one:
As you can see, we got the client ranking in the #1 organic spot on Google for this trending keyword. Each blog has an enticing CTA (call-to-action) at the end so that the client can generate leads and sales from informational keywords like the one above.
The Results: Exponentially Increasing Traffic, $1.7k Traffic Value, 400+ Keywords Ranking on Page One
Our strategy paid off in a big way, as evidenced by the huge spikes in traffic provided in the intro.
Thanks to the backlinks we built, the client’s domain authority increased by 7 entire points, which is no easy feat. It also went a long way toward establishing trust with Google for the client’s newer domain (which, in turn, enabled them to rank on page one).
They now generate $1.7k worth of traffic to their site each month, and that number is only continuing to grow!
Not only that, but they’re ranking for 478 keywords on page one, including these super important terms for their business:
They’re ranking in positions 2 and 3 for these vital local keywords, which is an extremely powerful position to hold.
Do you want to achieve amazing results like these for your local business?
As we’ve shown so far, a HOTH X campaign will A) ensure you meet your SEO goals and B) free up your time so that you can focus on your business – so don’t wait to sign up!