Furniture Store Achieves 
#1 Local Rankings

As you can see, the Copilot Answer mimics Google’s AI Overview in many ways, so optimizing your content for GAI is unavoidable at this point. 

This is exacerbated by the fact that these generative AI responses appear at the very top of the search results, meaning you’ll need to engage in GSO if you want to snag prime SERP real estate. 

So, what matters to GAI tools when choosing online sources to include in responses?

The main factors are:

• High-authority content that ranks well.

  When searching the web for sources, AI tools prefer authoritative content that ranks well on search engines and is frequently cited online (i.e., has a lot of trustworthy backlinks).

• Credible author bios.

  AI tools pay close attention to who authors online content and will check author bios to ensure their experience and credibility.

• Frequent updates and transparency

  To ensure they provide the most up-to-date information, generative AI programs prefer content that’s frequently updated. They also prefer transparency with things like timestamps and editorial notes.

• Linking out to sources from trusted TLD

  AI tools know that the most reliable content backs up claims by linking out to high-quality, trusted sources. Most of the time, these sources come from TLDs (top-level domains) like .gov, .edu, and .org.

• Content appearing in APIs

  Search engines actively crawl the web to keep discovering content that they can index and reference for user queries. AI tools don’t do that. Instead, they instantaneously pull real-time data from APIs (application programming interfaces). For example, ChatGPT uses Google’s Search API to access its search results, and so on.

The more you can include these factors in your content (like building a public API, including author bios, and improving your traditional SEO), the more you’ll appear in GAI responses and summaries.

7 Practical Ways to Optimize for AI Summaries

Okay, now that you know why improving your online visibility in AI tools is paramount, let’s learn how to do just that.  In particular, we’ll explore the 7 most effective ways that we’ve discovered to optimize for GAI search. 

• Using short, scannable answers (especially in the first 1 – 2 lines)

  First, you need to make it as easy as possible for AI tools to find quick answers to common questions in your content.

  How do you do that?

  The best way is to include a short, scannable answer to the titular question raised by the post. This makes it extremely easy for AI tools and search engine crawlers to find. For instance, let’s say you did some keyword research and discovered that the question ‘what is link building’ is popular online.

  From there, you develop an outline for a blog entitled ‘What is Link-Building? How to Build Backlinks in 2025.’  Next, you define link-building within the first two lines of the post, like this: Link-building is the process of getting other websites to link back to your content.

  Boom, now AI tools and crawlers have a clear answer to the titular question (what is link building). As a bonus, it appears at the very top of the post, making it stand out even more.

• Proper use of subheadings and lists

  If there’s one thing that AI tools, web crawlers, and users can all agree on, it’s that easy-to-read formats are the best.

  This means using short paragraphs (only 1 – 2 sentences), subheadings, and frequently using bullet points and lists to break up the text.

  For subheadings, you need to follow the H1, H2, H3 format. Your H1 is the title of your post and should contain your target keyword. H2s are for each major subtopic, H3 subheadings elaborate further on H2 subtopics, and so on.

• Citing authoritative sources

  Remember, generative AI tools want to see you reinforce your claims with reputable online sources.

  Whenever possible, try to find sources from .gov and .edu sites, as these carry the most trust.

  That’s not to say that you can’t use a .com as a source; you should just confirm that it’s trustworthy.
  We recommend checking a domain’s backlink profile to ensure they’re an authoritative resource. You can use our free backlink checker tool to do so!

The Results

Canales Furniture recently celebrated its 20th anniversary in 2023, which is a testament to the business’s strength and staying power.  The brainchild of Silvia Veronica Canales, she started the business in Texas along with nine of her siblings in 2003. 

Traffic Growth::

+X% over Y months

Lead Increases::

+X form fills / calls

Keyword Rankings::

from Page X to Page 1

Once we resolve all the technical issues, we go on the hunt for ‘easy win’ keywords, which are keywords a client is already ranking for, just not near the top (positions 4 – 30). 

These keywords are goldmines because with some quick optimizations, we can get them ranking near the top for a quick boost in organic traffic for the client. 

We knew that if Canales Furniture wanted to generate more business, they’d need to rank for crucial ‘money’ keywords for their business, so we targeted both local and product-oriented keywords. 

Mastering the keyword research process was crucial for this client. 

Since they featured a bilingual customer base (English and Spanish), we targeted Spanish keywords as well – such as muebleria (furniture store). 

We also tricked out their product pages with proper optimizations to rank higher (like including keywords in metadata). 

Lastly, link-building is a crucial aspect of any SEO campaign, and furniture SEO is no different. 
Google trusts websites that have backlinks from reputable websites the most, so we got to work building quality link placements on related websites. 

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Emily R., Boutique Marketing Agency Owner