Nothing.  That’s what will show up in the results whenever someone searches for your brand name if Google can’t crawl and index your content (the same goes for other search engines, too).  Accordingly, crawlability and indexability are two crucial concepts every search engine marketer needs to understand. Without knowledge of how both processes work, your … Continued

E-commerce is one of the most fiercely competitive industries around, with 40% of online store owners reporting the market has ‘very tough competition’ in a recent survey.  Online shoppers also have sky-high expectations and lack patience for things like slow loading times and stores that don’t have many reviews.  These two factors make standing out … Continued

Whenever site owners hear about technical SEO for the first time, it’s normal to feel slightly intimidated.  After all, the word ‘technical’ usually means that something is pretty complicated and requires special knowledge to understand.  The good news? There are plenty of free technical SEO tools out there that simplify and speed up the process.  … Continued

Consistently coming up with outstanding content ideas and high-authority backlink opportunities is a tall task for anyone, even seasoned digital marketing experts.  The good news is that in the SEO world, it’s perfectly acceptable to cheat off a classmate’s test.  What we mean by that is you can analyze your competitors’ websites to find new … Continued

On January 4th, 2024, Google disabled the tracking data from third-party cookies for 1% of Chrome users – which is part of a greater plan to phase out tracking cookies completely by Q3 2024.  These aren’t the type of cookies that your grandma makes, either.  Despite the innocent-sounding name, third-party cookies are small files that … Continued