By Kenny
February was an eventful month for Google, as they officially announced partnerships with internet juggernauts Reddit and Pinterest. Google Ads users can now run ads on Pinterest, which opens up a new range of possibilities for marketers running paid ads through Google. The partnership with Reddit focuses more on improving the quality and convenience of … Continued
By Kenny
Did one of your top-performing pieces of content just drop 10 or more positions on the SERPs? Or maybe your content disappeared from search engine results entirely? Either way, SEO ranking drops are something every website owner fears, as they can end up costing you a lot of money. That’s because the effect of a … Continued
By Kenny
Link-building is an integral aspect of search engine optimization (SEO) due to the impact high-authority backlinks have on SERP rankings. For instance, the #1 ranked search result on Google has an average of 3.8x more backlinks than positions 2 – 10. Also, a study by Ahrefs found that the more backlinks you have, the more … Continued
By Kenny
It’s an exhilarating feeling whenever your SEO strategy starts to bear fruit. After 6 – 12 months of creating SEO-friendly content, making technical tweaks, and doing tons of keyword research – your web pages are finally starting to rank in the top 5 on the SERPs (search engine results pages). After showing off your elite-level … Continued
By Kenny
If you Google any major company right now (Amazon, Facebook, etc.), what’s known as a ‘knowledge panel’ will appear on the right-hand side of the search engine results page (SERP). It will contain a brief paragraph describing who the company is and what they do, as well as other important information. But why should you … Continued
By Kenny
While Google always keeps us on our toes with its staggering 600 updates a year, one thing has stayed the same for marketers and that’s website optimization. Keyword research is one of the most important aspects of SEO and 93% of keywords only get ten monthly searches or fewer. With that said, I see a … Continued
